MetaReach's RCS pricing is per-message, volume-based, and straightforward. No monthly platform fee. No setup charge. No lock-in. See your brand in a live RCS message before you pay anything.
Quick Answer: Basic RCS from ₹0.12/msg · Rich Card RCS from ₹0.15/msg · Enterprise/Bulk custom · Zero setup fee · Zero lock-in · Free demo available
All plans include Google brand verification, TRAI DLT registration, SMS fallback, and a real-time analytics dashboard — handled in-house at no extra charge.
Starter
Basic RCS
Up to 25,000 messages/month
| Message Type | Rate |
|---|---|
| Basic RCS | ₹0.18/msg |
| Rich Card RCS | ₹0.24/msg |
| SMS Fallback | ₹0.10/msg |
Best for SMEs and first-time RCS campaigns.
Get StartedBusiness
Basic RCS
25,000 – 1,00,000 messages/month
| Message Type | Rate |
|---|---|
| Basic RCS | ₹0.15/msg |
| Rich Card RCS | ₹0.20/msg |
| SMS Fallback | ₹0.10/msg |
Best for growing businesses running regular campaigns.
Book a DemoEnterprise
Basic RCS
1,00,000+ messages/month
| Message Type | Rate |
|---|---|
| Basic RCS | ₹0.12/msg |
| Rich Card RCS | ₹0.15/msg |
| SMS Fallback | ₹0.08/msg |
Best for large brands, fintech, e-commerce, and banking.
Get Custom QuoteNo setup fee · No contract lock-in · Credits valid 12 months · GST applicable at 18%
No extra charges, no hidden items — everything listed below is included at no additional cost across all three plans.
MetaReach handles the complete Google RCS brand submission — logo, business description, sender name, and network registration with Jio, Airtel, and Vi. In-house, no third-party delays.
Mandatory for commercial messaging in India. MetaReach registers your sender ID and manages all DLT template submissions same day, at no extra charge.
Your RCS messages reach customers on all three major networks across India — no network restrictions, no additional carrier charges.
For iPhone users and older Android devices without RCS support, your message is automatically delivered as DLT-compliant SMS. 100% audience reach, no extra setup required.
Track delivery, read receipts, button-tap events, and downstream conversions in real time. Export reports. Connect to your CRM via webhook for live signals on every customer interaction.
See your brand inside a live RCS message — with your logo, verified sender badge, and a real action button — before you spend a single rupee. No credit card required.
Understand how RCS stacks up against the two channels your business is probably already using.
| Channel | MetaReach RCS | Bulk SMS | WhatsApp Business API |
|---|---|---|---|
| Cost Per Message | from ₹0.12 | ₹0.10–₹0.12 | ₹1.09/conversation |
| Average CTR | 25–40% | 5–8% | 15–25% |
| App Required | No (native Android) | No | Yes |
| Verified Brand Sender | Yes — Google-verified | No | Meta-verified only |
| Rich Media & Buttons | Yes — carousels, buttons, images | No — text only | Limited templates |
| Read Receipts | Yes — real-time | No | Yes |
| iPhone Coverage | SMS fallback auto | Full — universal | Full |
| Setup Fee (MetaReach) | ₹0 | ₹0 | Varies by BSP |
For the full analysis: Bulk SMS vs RCS India 2026 · RCS vs WhatsApp Business API
For high-value campaigns, RCS delivers far more revenue per rupee spent than bulk SMS — despite the higher per-message rate.
| Messages sent | 1,000 |
| Cost per message | ₹0.10 |
| Total campaign cost | ₹100 |
| Average CTR | 2% |
| Clicks generated | 20 |
| Conversion rate | 10% |
| Customers acquired | 2 |
| Avg. order value (₹5,000) | ₹10,000 revenue |
| Cost per acquisition | ₹50 |
| Messages sent | 1,000 |
| Cost per message | ₹0.18 |
| Total campaign cost | ₹180 |
| Average CTR | 25% |
| Clicks generated | 250 |
| Conversion rate | 10% |
| Customers acquired | 25 |
| Avg. order value (₹5,000) | ₹1,25,000 revenue |
| Cost per acquisition | ₹7.20 |
RCS costs 80% more per message but delivers 12.5× more customers and 694× the ROI on a ₹5,000 avg. order value campaign.
ROI calculation assumes 10% conversion on clicks and ₹5,000 average order value. Actual results vary by campaign, industry, and audience quality. For a detailed cost analysis tailored to your business, book a free consultation.
No setup fee. No contract. Free demo — see your brand in a live RCS message before you commit.
Response within 2 hours · No credit card required · Cancel anytime
From startups to enterprises — brands that grow with MetaReach
Guides, comparisons, pricing & city coverage — everything about RCS business messaging in India
Ready to launch your first RCS campaign? MetaReach activates in 2–4 hours — same-day go-live guaranteed.
