RCS pricing varies by message format, campaign scope, volume requirements, and implementation needs. MetaReach can help tailor the right setup and messaging strategy for your business. MetaReach RCS is priced from ₹0.50 down to ₹0.30 per message by monthly volume, plus GST.
Quick Answer: RCS pricing depends on campaign scope, message format, and volume. MetaReach can help you review the most suitable plan for your business and audience.
MetaReach RCS is priced per message by monthly volume: ₹0.50 for 5,000–9,999 messages, ₹0.40 for 10,000–19,999, ₹0.35 for 20,000–49,999, ₹0.32 for 50,000–99,999 and ₹0.30 for 1,00,000–5,00,000 messages, plus 18% GST. Volumes below 5,000 or above 5 lakh are quoted separately.
Starter
All RCS formats, plus 18% GST
5,000 – 9,999 messages/month
| Item | Rate |
|---|---|
| RCS message (5,000–9,999/month) | ₹0.50 per message + GST |
| Basic or rich card | Same per-message slab rate |
| SMS fallback | Billed at your SMS slab rate |
Best for SMEs and first-time RCS campaigns.
Get Started Request a consultationBusiness
All RCS formats, plus 18% GST
10,000 – 49,999 messages/month
| Item | Rate |
|---|---|
| RCS message (10,000–49,999/month) | ₹0.40 (10,000+) / ₹0.35 (20,000+) per message + GST |
| Basic or rich card | Same per-message slab rate |
| SMS fallback | Billed at your SMS slab rate |
Best for businesses planning ongoing campaign activity.
Book a DemoEnterprise
All RCS formats, plus 18% GST
50,000 – 5,00,000 messages/month; custom above
| Item | Rate |
|---|---|
| RCS message (50,000–5,00,000/month) | ₹0.32 (50,000+) / ₹0.30 (1 lakh+) per message + GST |
| Basic or rich card | Same per-message slab rate |
| SMS fallback | Billed at your SMS slab rate |
Best for large brands, fintech, e-commerce, and banking.
Get Custom QuoteAll rates are per RCS message and exclude 18% GST. Setup requirements such as brand verification are confirmed during onboarding.
Implementation support, brand verification guidance, and fallback recommendations vary by use case and setup requirements.
MetaReach can support brand verification and onboarding steps subject to the relevant network, provider, and review requirements.
RCS onboarding may involve brand or agent verification and review depending on the platform and provider. DLT registration applies to SMS where required, including applicable fallback workflows. MetaReach can assist with onboarding steps subject to review requirements; timelines and charges depend on the agreed scope.
RCS availability depends on device, messaging app, operator/network, and recipient eligibility. MetaReach can advise on the best channel mix for each audience.
SMS fallback may be configured for eligible workflows where supported. Delivery of either RCS or fallback SMS remains dependent on configuration, recipient eligibility, operator/network conditions, and applicable messaging requirements.
Available reporting, event data, exports, and integrations depend on the platform and implementation. Confirm the supported reporting scope for your configuration.
Discuss your use case, verification requirements, and potential message configuration with MetaReach before planning implementation.
Every RCS business message falls into one of two broad groups. The group decides what content you can send and how the message is approved, so it is the first thing to settle before you compare prices.
| Utility (transactional) RCS | Marketing (promotional) RCS | |
|---|---|---|
| What it is | Messages a customer expects because of something they did | Messages that promote an offer, product or brand |
| Typical examples | Order and delivery updates, booking confirmations, payment receipts, appointment reminders, account alerts | Sale announcements, product launches, festive offers, cart recovery, re-engagement campaigns |
| Common format | Mostly Basic (text) messages with one or two action buttons such as "Track order" | Mostly Rich cards and carousels with images, offers and multiple buttons |
| Consent | Tied to an existing transaction or account | Send only to customers who have opted in to promotions |
| Which MetaReach rate applies | Your volume-slab rate (₹0.50 down to ₹0.30 per message) | Your volume-slab rate (₹0.50 down to ₹0.30 per message) |
Utility and marketing RCS messages are both billed per message at your monthly volume slab, from ₹0.50 down to ₹0.30, plus 18% GST. Your total monthly volume across both types sets the slab.
If a handset cannot receive RCS, fallback delivery to SMS may be used where supported by the configuration and the applicable messaging requirements. See our RCS messaging guide for more on delivery and fallback considerations.
Sending both alerts and promotions? Ask for a blended quote based on your expected mix of utility and marketing volume.
Understand how RCS stacks up against the two channels your business is probably already using.
| Channel | MetaReach RCS | Bulk SMS | WhatsApp Business API |
|---|---|---|---|
| Cost Per Message | ₹0.50–₹0.30 by volume + GST | ₹0.40–₹0.12 by volume + GST | Contact provider for current pricing |
| Average CTR | Varies by campaign | Varies by campaign | Varies by campaign |
| App Required | Depends on device and app | Depends on channel | Depends on channel |
| Verified Brand Sender | Subject to verification | Depends on sender configuration | Subject to platform requirements |
| Rich Media & Buttons | Features vary by platform | Features vary by channel | Features vary by template |
| Read Receipts | Depends on platform and configuration | Depends on provider | Depends on platform and configuration |
| iPhone Coverage | Fallback may be configured where supported | Availability depends on recipient and network | Availability depends on recipient and platform |
| Setup Fee (MetaReach) | Contact provider for current terms | Contact provider for current terms | Contact provider for current terms |
For the full analysis: Bulk SMS vs RCS India 2026 · RCS vs WhatsApp Business API
RCS and SMS costs and outcomes vary by provider, message type, audience eligibility, creative, and implementation. MetaReach RCS is priced from ₹0.50 down to ₹0.30 per message by monthly volume, plus GST. Assess performance using your own campaign data.
| Messages sent | Set campaign volume |
| Cost per message | ₹0.40–₹0.12 by volume |
| Total campaign cost | Calculate from current quote |
| Average CTR | Use measured campaign data |
| Clicks generated | Use measured campaign data |
| Conversion rate | Use measured campaign data |
| Customers acquired | Use measured campaign data |
| Average order value | Use measured campaign data |
| Cost per acquisition | Calculate from campaign data |
| Messages sent | Set campaign volume |
| Cost per message | ₹0.50–₹0.30 by volume |
| Total campaign cost | Calculate from current quote |
| Average CTR | Use measured campaign data |
| Clicks generated | Use measured campaign data |
| Conversion rate | Use measured campaign data |
| Customers acquired | Use measured campaign data |
| Average order value | Use measured campaign data |
| Cost per acquisition | Calculate from campaign data |
Use current provider quotes and your own audience, device eligibility, creative, and campaign results when comparing channels.
Actual costs and results vary by campaign and implementation. For current RCS pricing, contact MetaReach.
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