MetaReach RCS is priced from ₹0.50 down to ₹0.30 per message by monthly volume, plus GST. Messages that can't be delivered as RCS fall back to SMS and are billed at SMS rates.
Quick Answer: RCS costs ₹0.50 per message at 5,000 messages a month, falling to ₹0.30 from 1 lakh messages, plus 18% GST. Request a written RCS pricing quote for your audience and campaign.
One table, based on your total monthly volume. Last updated 6 November 2026.
| Monthly volume | Price per RCS message (+ GST) | Example |
|---|---|---|
| 5,000 – 9,999 | ₹0.50 | 5,000 messages = ₹2,500 |
| 10,000 – 19,999 | ₹0.40 | 10,000 messages = ₹4,000 |
| 20,000 – 49,999 | ₹0.35 | 25,000 messages = ₹8,750 |
| 50,000 – 99,999 | ₹0.32 | 50,000 messages = ₹16,000 |
| 1,00,000 – 5,00,000 | ₹0.30 | 1,00,000 messages = ₹30,000 |
| Below 5,000 or above 5,00,000 | Custom quote | Talk to sales |
Implementation support, brand verification guidance, and fallback recommendations vary by use case and setup requirements.
MetaReach can support brand verification and onboarding steps subject to the relevant network, provider, and review requirements.
Your fallback SMS needs a DLT header and templates, separately from Google's brand verification for RCS. MetaReach can help you set these up.
RCS availability depends on device, messaging app, operator/network, and recipient eligibility. MetaReach can advise on the best channel mix for each audience.
SMS fallback may be configured for eligible workflows where supported. Delivery of either RCS or fallback SMS remains dependent on configuration, recipient eligibility, operator/network conditions, and applicable messaging requirements.
Available reporting, event data, exports, and integrations depend on the platform and implementation. Confirm the supported reporting scope for your configuration.
Discuss your use case, verification requirements, and potential message configuration with MetaReach before planning implementation.
Every RCS business message falls into one of two broad groups. The group decides what content you can send and what customer consent you need, so it is the first thing to settle before you compare prices.
| Utility (transactional) RCS | Marketing (promotional) RCS | |
|---|---|---|
| What it is | Messages a customer expects because of something they did | Messages that promote an offer, product or brand |
| Typical examples | Order and delivery updates, booking confirmations, payment receipts, appointment reminders, account alerts | Sale announcements, product launches, festive offers, cart recovery, re-engagement campaigns |
| Common format | Mostly Basic (text) messages with one or two action buttons such as "Track order" | Mostly Rich cards and carousels with images, offers and multiple buttons |
| Consent | Tied to an existing transaction or account | Send only to customers who have opted in to promotions |
| Which MetaReach rate applies | Your volume-slab rate (₹0.50 down to ₹0.30 per message) | Your volume-slab rate (₹0.50 down to ₹0.30 per message) |
Utility and marketing RCS messages are both billed per message at your monthly volume slab, from ₹0.50 down to ₹0.30, plus 18% GST. Your total monthly volume across both types sets the slab.
If a handset cannot receive RCS, fallback delivery to SMS may be used where supported by the configuration and the applicable messaging requirements. See our RCS messaging guide for more on delivery and fallback considerations.
Sending both alerts and promotions? Ask for a blended quote based on your expected mix of utility and marketing volume.
Understand how RCS stacks up against the two channels your business is probably already using.
| Channel | MetaReach RCS | Bulk SMS | WhatsApp Business API |
|---|---|---|---|
| Cost Per Message | ₹0.50–₹0.30 by volume + GST | ₹0.40–₹0.12 by volume + GST | ₹0.8631 marketing, ₹0.115 utility (Meta) + provider fee + GST. See WhatsApp API pricing |
| Average CTR | Varies by campaign | Varies by campaign | Varies by campaign |
| App Required | No extra app; needs a compatible messaging app | None | |
| Verified Brand Sender | Subject to verification | Depends on sender configuration | Subject to platform requirements |
| Rich Media & Buttons | Features vary by platform | Features vary by channel | Features vary by template |
| Read Receipts | Depends on platform and configuration | Depends on provider | Depends on platform and configuration |
| iPhone Coverage | On Jio, per reports from Sept 2026; SMS fallback elsewhere unless confirmed | Yes | Any iPhone with WhatsApp and an opt-in |
| Setup Fee (MetaReach) | Confirmed in your written quote | No setup fee; ₹5,900 one-time operator DLT fee incl. GST | Plan of ₹7,999 for 3 months + GST |
For the full analysis: RCS vs SMS cost · Bulk SMS vs RCS India 2026 · RCS vs WhatsApp Business API
RCS and SMS costs and outcomes vary by provider, message type, audience eligibility, creative, and implementation. MetaReach RCS is priced from ₹0.50 down to ₹0.30 per message by monthly volume, plus GST. Assess performance using your own campaign data.
| Messages sent | Set campaign volume |
| Cost per message | ₹0.40–₹0.12 by volume |
| Total campaign cost | Calculate from current quote |
| Average CTR | Use measured campaign data |
| Clicks generated | Use measured campaign data |
| Conversion rate | Use measured campaign data |
| Customers acquired | Use measured campaign data |
| Average order value | Use measured campaign data |
| Cost per acquisition | Calculate from campaign data |
| Messages sent | Set campaign volume |
| Cost per message | ₹0.50–₹0.30 by volume |
| Total campaign cost | Calculate from current quote |
| Average CTR | Use measured campaign data |
| Clicks generated | Use measured campaign data |
| Conversion rate | Use measured campaign data |
| Customers acquired | Use measured campaign data |
| Average order value | Use measured campaign data |
| Cost per acquisition | Calculate from campaign data |
Use current provider quotes and your own audience, device eligibility, creative, and campaign results when comparing channels.
Illustrative scenario using MetaReach's published slab rates. Assumptions: a 20,000-recipient campaign in one month, 70% of recipients able to receive RCS, and SMS fallback for the rest. Your real eligibility share, billing unit and any one-time charges are confirmed in your written quote.
| Item | Calculation | Amount |
|---|---|---|
| RCS messages (assumed 70% eligible) | 14,000 × ₹0.40 (10,000–19,999 slab) | ₹5,600 |
| SMS fallback, billed separately (30%) | 6,000 × ₹0.40 (5,000–9,999 SMS slab) | ₹2,400 |
| Subtotal before tax | ₹5,600 + ₹2,400 | ₹8,000 |
| GST at 18% | ₹8,000 × 18% | ₹1,440 |
| Estimated campaign total | Excludes any one-time onboarding or API charges | ₹9,440 |
Actual costs and results vary by campaign and implementation.
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