Rich, verified-sender loan and credit card offers with interactive buttons — a stronger first impression than a plain-text SMS, delivered natively inside the Android messaging app.
RCS for NBFC loan offers replaces plain-text promotional SMS with rich, branded messages — verified sender badges, product images, and interactive "Apply Now" buttons — delivered directly inside a customer's default Android messaging app. When RCS isn't available on a device, MetaReach automatically delivers the message as standard SMS, so reach is never compromised. Part of our fintech communication solutions.
A loan or credit card offer competes for attention against dozens of other promotional messages a customer receives every week. Plain-text SMS has no way to stand out or build trust at a glance — RCS solves both problems at once. A verified sender badge tells the recipient the message is genuinely from the NBFC, not a phishing attempt, while rich media and interactive buttons let them act immediately instead of typing a callback number or visiting a website separately.
A typical NBFC RCS message includes a product image or carousel (loan amount tiers, interest rate cards), a short branded message body, and one or more action buttons that open directly into the NBFC's application flow or trigger a callback, without the customer leaving the messaging app.
Not every customer's device or carrier plan supports RCS. MetaReach's platform checks RCS availability per recipient and automatically falls back to standard SMS when it isn't available — so every customer in your list still receives the offer, just in whichever format their device supports. See our RCS messaging overview for how this fallback logic works across all industries, not just NBFCs.
RCS supports verified sender badges, rich media, and interactive buttons like Apply Now — building more trust and driving higher engagement than plain-text SMS.
RCS requires an RCS-capable Android device and carrier support. MetaReach automatically falls back to standard SMS for customers without RCS, so message delivery is never lost.
Pre-approved loan offers, credit card promotions, EMI plan upgrades, and new product launches where a rich, branded presentation improves response rates.
RCS messaging for business use in India also requires proper sender verification and compliance with telecom operator and Google RCS Business Messaging policies.
Yes. NBFCs can apply for Google's RCS verified sender badge, which shows the business name, logo, and brand color on every message, signaling to recipients that it's a legitimate, confirmed sender.
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