Get your Google RBM verified badge — logo, brand color & approval in 1-3 weeks.
An RCS verified sender is a business that's cleared Google's RBM review, so its messages carry a verified badge with business name, logo, and brand color instead of a plain number. Approval needs company documentation, a square logo, a brand hex color, and a sample message, and typically takes 1 to 3 weeks. MetaReach handles the whole application — asset prep, submission, and follow-up with Google's review team — at no extra cost.
A verified sender is a business that's been through Google's official review for RCS Business Messaging (RBM) and earned the right to show a verification badge — name, logo, and brand color — on every message it sends. Without that, RCS messages show up from a plain phone number, not all that different from an ordinary SMS. With it, recipients see a recognisable business identity before they've even opened the message, which is one of the strongest trust signals going in RCS messaging right now.
Getting verified means submitting your business details and brand assets to Google as part of setting up your RBM agent. MetaReach manages this end-to-end for clients rather than leaving it to figure out alone:
Google wants a square logo — 224x224 pixels at minimum — that clearly represents the business, since this is what shows up next to every verified message. It should be high-resolution, not cluttered with text, and match whatever logo is already live on your website and Google Business Profile. Mismatched assets across those places are one of the more common reasons reviews get delayed.
Alongside the logo, you'll submit a primary brand hex code, which styles the message bubbles and interactive elements — buttons, suggested replies — inside the recipient's Android Messages app. Sticking to the color already in your brand guidelines keeps things visually consistent across RCS, your site, and everything else you're running.
Google's RBM verified sender review usually takes 1 to 3 weeks, and the deciding factor is almost always how complete and consistent the documentation and brand assets are. Applications with mismatched branding — say, a logo that doesn't match the registered business website — or missing documentation tend to drag on or get sent back for resubmission. MetaReach pre-checks every asset before it goes to Google, which cuts down on that back-and-forth considerably.
A business that's completed Google's RBM verification, so its messages carry a verified badge with the business name, logo, and brand color — a signal to recipients that it's a legitimate, confirmed business.
Typically, company registration documents, a square-format logo, a brand color code, a sample of the message content you plan to send, and a valid business website or Google Business Profile listing.
Usually 1 to 3 weeks, depending on how complete and consistent the submitted brand assets and business documentation are — timelines can vary case to case.
Yes — MetaReach handles the entire application for clients, preparing brand assets, submitting the application, and managing communication with Google's review team until approval.
From startups to enterprises — brands that grow with MetaReach
