Learn about RCS brand and agent verification. Requirements and review timelines depend on the relevant provider and platform.
RCS brand or agent verification requirements vary by platform and provider. Required information may include business details, brand assets, and sample content. Sender display and approval depend on the applicable review process. MetaReach can assist with onboarding and verification steps; timelines and scope depend on provider/operator review, configuration, and integration requirements.
A verified sender is a business that's been through Google's official review for RCS Business Messaging (RBM) and earned the right to show a verification badge — name, logo, and brand color — on every message it sends. Without that, RCS messages show up from a plain phone number, not all that different from an ordinary SMS. With it, recipients see a recognisable business identity before they've even opened the message, which is one of the strongest trust signals going in RCS messaging right now.
Verification may involve submitting business details and brand assets to the relevant platform or provider. MetaReach can assist with onboarding steps subject to review requirements:
Google wants a square logo — 224x224 pixels at minimum — that clearly represents the business, since this is what shows up next to every verified message. It should be high-resolution, not cluttered with text, and match whatever logo is already live on your website and Google Business Profile. Mismatched assets across those places are one of the more common reasons reviews get delayed.
Alongside the logo, you'll submit a primary brand hex code, which styles the message bubbles and interactive elements — buttons, suggested replies — inside the recipient's Android Messages app. Sticking to the color already in your brand guidelines keeps things visually consistent across RCS, your site, and everything else you're running.
RCS onboarding timelines depend on brand/agent verification, provider/operator review, configuration, and integration requirements. Submit accurate, consistent business information and confirm current requirements with the relevant provider. MetaReach can assist with preparation and onboarding steps, subject to the review process.
Review requirements vary by platform and provider. Common items to verify before submission include:
Review outcomes and resubmission requirements are determined by the relevant platform or provider. Confirm any requested changes before resubmitting.
A business that's completed Google's RBM verification, so its messages carry a verified badge with the business name, logo, and brand color — a signal to recipients that it's a legitimate, confirmed business.
Typically, company registration documents, a square-format logo, a brand color code, a sample of the message content you plan to send, and a valid business website or Google Business Profile listing.
RCS verification timelines depend on the relevant platform, provider, and review process. Contact MetaReach for current setup guidance.
MetaReach can assist with RCS brand/agent onboarding and verification steps, subject to the relevant platform, provider, and operator review requirements.
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