Business communication in India is changing fast. Companies are moving beyond plain text messages to richer, more interactive ways to connect with customers. That's where RCS Messaging & SMS Services in India come into play.
Business communication in India is changing fast. Companies are moving beyond plain text
messages to richer, more interactive ways to connect with customers. That's where RCS
Messaging & SMS Services in India come into play.
If you've been relying on traditional SMS for your business, you're missing out on
something big. Rich Communication Services (RCS) brings a whole new level of
engagement—combining the reach of SMS with the power of modern messaging apps. And the
best part? It works right inside Google Messages.
Let's break down everything you need to know about RCS messaging , how it stacks up
against SMS, and why Indian businesses are making the switch.
RCS stands for Rich Communication Services. Think of it as SMS 2.0. While regular SMS can only send 160 characters of plain text, RCS messaging supports images, videos, buttons, carousels, and way more interactive stuff.
Here's what you get with an RCS message:
RCS messaging works through your existing phone number—no new apps needed. When you send an RCS chat, it shows up in the customer's default messaging app. In India, it runs on networks like Jio, Airtel, and Vi, integrated with Google Messages RCS. If someone's phone supports RCS, they get the full experience. If not, it automatically falls back to regular SMS. You're covered either way.
Let's be real—SMS isn't going anywhere. But RCS is the upgrade your business needs. Here's how they compare:
| Feature | Traditional SMS | RCS Message |
|---|---|---|
| Media | Text only (160 characters) | Images, videos, GIFs, carousels |
| Branding | Basic sender ID | Logo + verified business name |
| Interaction | None | Buttons, polls, quick replies |
| Analytics | Basic delivery info | Read receipts, clicks, engagement |
| Reach in India | Everyone | Android users (80%+ of market) |
RCS chat gets 4x higher open rates than regular SMS. Why? Because people actually engage with rich content. It's visual, it's interactive, and it gets results.
You run a clothing store in Mumbai.
With SMS:"New collection launched. Visit our store today."
With RCS:A branded message showing:
Which one do you think sells more clothes?
Messages sent through RCS get 38% higher click rates than SMS. A restaurant in Delhi added a "Book Table" button to their messages and saw reservations jump 67% in just one month.
Scam texts are everywhere in India. RCS messaging fixes this with verified business badges. When customers see that verification checkmark next to your name, they know it's really you—not some sketchy spammer.
Here's how it works in action:
All of this happens in one conversation thread. No app downloads, no lost emails.
Yeah, RCS costs a bit more than basic SMS. But the conversion rates? Totally worth it. A Mumbai retailer switched to RCS product carousels and boosted sales by 25% with one-tap buying.
Unlike SMS, RCS gives you real data:
A beauty brand used this data during Diwali to send personalized gift recommendations. Their sales went up 48% compared to their old SMS campaigns.
Send messages based on what customers actually do:
A beauty brand used this data during Diwali to send personalized gift recommendations. Their sales went up 48% compared to their old SMS campaigns.
We’re a leading RCS service provider in India, helping businesses of all sizes communicate better. Whether you’re a startup in Bangalore or a chain across multiple cities, we’ve got you covered.
Complete RCS Setup
We handle the boring stuff—verification, TRAI compliance, template design,
everything. You just focus on your business.
Easy Integration
Connect RCS to your existing systems. Your CRM, e-commerce site,
or booking platform can send RCS messages automatically.
Works with Shopify, Zoho, and custom setups too.
Smart SMS + RCS Strategy
Not everyone has RCS yet. We send rich messages to those who can receive them,
and regular SMS to everyone else. Maximum reach, best experience.
Custom Design
Our team creates eye-catching visuals for your campaigns—product shots,
banners, videos, whatever you need.
Real-Time Analytics
See how your campaigns perform across different regions.
Test what works, drop what doesn’t, and keep improving.
We Know India: Regional preferences, language nuances, local holidays—we get it.
Fair Pricing: Plans that work for startups and scale with you.
Always Available: Support teams in major cities ready to help.
Real Results: E-commerce stores using our service report up to 3× better response rates.
Switched from SMS to RCS for order updates. Instead of boring texts, customers got:
Results: Customer satisfaction up 34%, repeat orders up 21%.
Used RCS for policy renewals with:
Result: Renewal rate jumped 58% compared to SMS.
Added interactive FAQs to their RCS chat. Cut customer wait times by 40% because people could get instant answers or connect with support—all without leaving the chat.
Ready to upgrade your business messaging? Here’s what to do:
RCS is basically SMS that grew up. Instead of just plain text, you get images, videos, buttons, and branding—all in the customer’s default messaging app. In India, it works through Google Messages and falls back to SMS if needed, so you always reach everyone.
Send branded messages with your logo, showcase products with images and prices, add action buttons for instant purchases or bookings, provide live support through chat, share order tracking, and run interactive campaigns with carousels and videos.
Expect 3–5× better click-through rates, verified badges that build trust, detailed analytics showing exactly what works, better ROI than most digital ads, and access to millions of Android users across India.
Partner with an RCS service provider in India (that’s us!). We handle Google verification, TRAI compliance, template setup, and integration with your systems. You can send messages through dashboards or APIs—whatever works best for you.
For driving action? Absolutely. RCS gives you interactivity, rich media, branding, and real tracking that SMS just can’t match. But smart businesses use both—RCS for engaging campaigns, SMS as a backup for universal reach.
