What is an SMS campaign and how does it work in India?

An SMS campaign is a marketing strategy where businesses send text messages to a large number of customers simultaneously. In India, it works via TRAI-approved DLT-registered sender IDs and templates. Messages are delivered within seconds to any mobile phone — smartphone or basic — across all Indian telecom networks including Airtel, Jio, Vi, and BSNL.

How much does a bulk SMS campaign cost in India?

Bulk SMS campaigns in India cost a flat ₹0.12 per SMS with Metareach Marketing. There is no setup cost, no minimum commitment, and a free trial is available for new businesses.

What is the difference between promotional and transactional SMS campaigns?

Promotional SMS campaigns are sent to customers for marketing purposes — offers, discounts, and announcements — and can only be delivered between 9 AM and 9 PM. Transactional SMS campaigns are automated messages triggered by customer actions — OTPs, order confirmations, payment receipts — and can be delivered 24/7.

Is DLT registration mandatory for SMS campaigns in India?

Yes. As per TRAI regulations, DLT (Distributed Ledger Technology) registration is mandatory for all commercial SMS in India. Metareach Marketing handles complete DLT registration — entity registration, sender ID approval, and template registration — on your behalf.

How fast is SMS delivery in a bulk campaign?

Metareach Marketing guarantees delivery within 60 seconds of sending. Our platform achieves 99% delivery rates with real-time delivery reports across all Indian telecom networks.

Which industries use SMS campaigns in India?

SMS campaigns are used across e-commerce, banking & finance, healthcare, retail, education, real estate, hospitality, logistics, and event management industries across India. Any business that needs to communicate with customers at scale benefits from SMS campaigns.

How do I start an SMS campaign with Metareach Marketing?

Contact Metareach Marketing via phone or the website. Our team will complete your DLT registration, set up your sender ID, get your templates approved, and launch your first campaign — all within 4 hours. A free trial is available for new businesses.

Bulk SMS Campaign Service in India | Free Trial

A Fully Managed Campaign Service — Not Just Bulk Sending

If you already know exactly what you need to send — promotional offers, transactional alerts, or OTPs — our Bulk SMS Service gets you sending in minutes at a flat per-SMS rate.

Our Campaign Service is for something more specific: a goal — a festival sale, a product launch, a win-back push — that needs a plan behind it, not just a message sent to a list. Instead of you managing contact segments, DLT templates, and send timing yourself, our team runs the whole campaign end-to-end.

What's included:

Audience segmentation – splitting your contact list by behavior, location, or purchase history so the right message reaches the right people.
DLT template selection & compliance – we match your campaign to a registered, TRAI-compliant template so nothing gets blocked.
Message personalization – merge fields (name, order, offer) applied at scale across your entire list.
Scheduling around the right send window – timed for when your audience actually responds.

Need a specific message type instead of a full campaign? See Promotional SMS or Transactional SMS.

What We Handle For You

Running a campaign is more than sending a message — here's what our team takes off your plate:

Strategy & Segmentation

We help define who should receive which message, based on your contact data.

DLT Compliance Handled

Template matching and TRAI compliance managed for you — no rejected sends.

Optimal Send Timing

Campaigns scheduled around the send window that fits your audience and message type.

Personalization at Scale

Every recipient gets a message merged with their own name, order, or offer details.

Delivery & Failure Reporting

A single report at the end of your campaign — what sent, what failed, and why.

One Point of Contact

A dedicated contact for your campaign from planning through to the delivery report.

Campaigns We Plan & Execute

Rather than a single message type, our campaign service is built around your actual business goal:

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Festival & Seasonal Sale Campaigns Timed sends around Diwali, Republic Day sales, and other seasonal windows, using promotional SMS templates pre-approved for the rush.
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Product Launch Campaigns A staged sequence — teaser, launch announcement, and follow-up — often combining SMS with a WhatsApp follow-up for richer media.
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Event & Webinar Campaigns Invitations, reminders, and last-minute nudges timed against your event date.
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Win-Back & Re-engagement Campaigns Targeted sends to customers who haven't purchased or engaged recently, segmented from your existing contact list.
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Loyalty & Repeat-Purchase Campaigns Recurring, personalized offers to your highest-value customer segments.
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Feedback & Survey Campaigns Post-purchase or post-visit surveys to collect ratings and reviews at scale.

Need automated order/payment alerts instead of a planned campaign? See Transactional SMS.

Who We Run Campaigns For

We plan and run campaigns across every industry. For an approach built around your sector's specific use cases, see our industry pages:

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E-commerce Order updates, delivery notifications, and promotional campaigns.
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Banking & Finance Transaction alerts, account updates, and compliant promotional campaigns.
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Healthcare Appointment campaigns and patient engagement sequences.
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Education Admission drives, exam-schedule campaigns, and fee-reminder sequences.
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Real Estate Project-launch and site-visit campaigns targeted at segmented lead lists.
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Event Organizers & Retail Invitation, reminder, and sale-alert campaigns timed to your calendar.

Why Run Your Campaign Through Us Instead of DIY

Sending a message is easy — planning and running a campaign that actually converts takes more. Here's what a managed campaign gets you over self-service bulk sending:

You Don't Manage Lists & Templates Yourself Segmentation and DLT template matching are handled by our team, not left for you to figure out.
Faster Time-to-Launch Compliance and template approval handled upfront, so your campaign goes out on schedule.
Coordinated Across Channels SMS and WhatsApp sequenced together for campaigns that need more than one channel.
Post-Campaign Reporting A single delivery and performance report at the end, not raw logs you have to interpret yourself.
Dedicated Support Throughout One point of contact from planning through to the final report — not a self-service dashboard alone.
Compliance & Security Every campaign follows TRAI/DLT regulations to ensure secure, authorized communication.

If your need is simple — one message type, sent now — Bulk SMS Service is the faster, cheaper route. If you're planning something with a specific goal and timeline behind it, talk to our campaign team and we'll plan it with you.

Pan-India Service

SMS Campaign Service Available Across All of India

We deliver bulk SMS campaigns with 99% delivery rates to every telecom network — Airtel, Jio, Vi, BSNL — across every state and city in India.

DelhiMumbaiBangaloreHyderabadChennaiKolkataPuneAhmedabadJaipurLucknowSuratChandigarhBhopalIndorePatnaKochiNoidaGurgaonGhaziabadFaridabadNagpurVisakhapatnamCoimbatoreVadodara

Got Questions?

Frequently Asked Questions About SMS Campaigns in India

An SMS campaign sends text messages to thousands of customers simultaneously via TRAI-approved DLT-registered sender IDs. Messages reach any mobile — smartphone or feature phone — across all Indian networks: Airtel, Jio, Vi, and BSNL — within 60 seconds.

A flat ₹0.12 per SMS — no setup cost, no minimum commitment. A free trial campaign is available for all new businesses signing up with Metareach Marketing.

Promotional SMS is for marketing — offers, discounts, announcements — sent 9 AM to 9 PM only. Transactional SMS is triggered by customer actions — OTPs, order confirmations, payment receipts — and can be sent 24/7, including DND numbers.

Yes — TRAI mandates DLT registration for all commercial SMS in India. Metareach Marketing handles the complete process: entity registration, sender ID approval, and template registration — at no extra cost.

Yes — pan-India. Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Jaipur, Lucknow, Surat, Chandigarh, Bhopal, Indore, Patna, Kochi, Noida, Gurgaon, and every other city and town across all 28 states and 8 UTs of India.

Call us or fill the contact form. Our team will register your DLT sender ID, get your templates approved, and launch your first campaign — all within 4 hours. Free trial included. Start now →

Limited Free Trial — New Businesses Only

Launch Your First SMS Campaign Across India — Free Today

No setup cost. No contract. TRAI & DLT compliant. Reach customers in Delhi, Mumbai, Bangalore or any city in India within 60 seconds of hitting send.

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Why Choose Us?

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Trusted by Thousands

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SMS Campaign Planning & Execution Service in India

A Fully Managed Campaign Service — Not Just Bulk Sending