Vehicle image galleries, pricing cards, and one-tap booking buttons — a richer format that can help improve test drive bookings versus SMS-only outreach.
Test drive booking via RCS sends a rich, branded message with a vehicle image gallery, pricing card, and a one-tap "Book Test Drive" button directly inside a customer's messaging app. This rich, one-tap format can meaningfully improve booking response compared to SMS-only campaigns, with automatic SMS fallback for recipients whose devices don't support RCS. Part of our automobile communication solutions.
A car buying decision starts with seeing the vehicle — the model, color, and interior. A plain-text SMS saying "Book your test drive today" carries none of that visual appeal.
Auto brands and dealers send model launch invites with a vehicle image gallery, pricing card, and "Book Test Drive" button all in one RCS message — a richer, one-tap format that can meaningfully improve booking response compared to email or plain SMS; actual lift varies by dealership, offer, and audience.
A carousel of vehicle images across available colors or trims, a pricing summary card, and a direct "Book Test Drive" button that links to a scheduling page or triggers a dealership callback — all delivered with a verified sender badge that builds trust before the customer even opens the message.
Not every customer's device supports RCS. MetaReach's platform checks RCS availability and delivery per recipient and automatically sends a standard SMS instead when RCS isn't available or hasn't been delivered — helping extend campaign reach to recipients who can't receive the rich RCS format, in whichever format their device supports.
Dealerships along NH-48 and Sector 44 in Gurgaon saw a meaningful lift in test drive bookings using this exact RCS approach, and an auto brand in Pimpri-Chinchwad reported a similar improvement in booking response on model launch invites built the same way; actual results vary by dealership, offer, and audience. Read the full breakdown in our automobile communication case studies.
RCS lets dealerships include a vehicle image gallery, pricing card, and a one-tap Book Test Drive button in a single message, which can meaningfully improve booking response compared to plain-text SMS; actual lift varies by dealership, offer, and audience.
The platform checks RCS delivery for that recipient and automatically falls back to standard SMS when it isn't available or hasn't been delivered, so recipients who can't receive RCS still get the test drive invitation.
Yes, the booking button can link directly to a dealership's scheduling page or trigger a callback request, capturing the lead without a phone call.
Yes, campaigns can be segmented by customer interest, past purchase history, or model preference so each recipient sees a relevant vehicle.
Yes, RCS provides read receipts and button-tap tracking, so dealerships can see engagement per message and follow up with recipients who viewed but didn't book.
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