Vehicle image galleries, pricing cards, and one-tap booking buttons — dealerships see 35-50% higher test drive bookings versus SMS-only outreach.
Test drive booking via RCS sends a rich, branded message with a vehicle image gallery, pricing card, and a one-tap "Book Test Drive" button directly inside a customer's messaging app. Dealerships using this approach report 35-50% higher booking rates than SMS-only campaigns, with automatic SMS fallback ensuring every customer still receives the invitation. Part of our automobile communication solutions.
A car buying decision starts with seeing the vehicle — the model, color, and interior. A plain-text SMS saying "Book your test drive today" carries none of that visual appeal.
Auto brands and dealers send model launch invites with a vehicle image gallery, pricing card, and "Book Test Drive" button all in one RCS message, and dealers report 40%+ higher booking rates versus email or plain SMS.
A carousel of vehicle images across available colors or trims, a pricing summary card, and a direct "Book Test Drive" button that links to a scheduling page or triggers a dealership callback — all delivered with a verified sender badge that builds trust before the customer even opens the message.
Not every customer's device supports RCS. MetaReach's platform checks RCS availability per recipient and automatically sends a standard SMS instead when it isn't available — so the full customer list is always reached, just in whichever format the device supports.
Dealerships along NH-48 and Sector 44 in Gurgaon saw 35-50% more test drive bookings using this exact RCS approach, and an auto brand in Pimpri-Chinchwad reported 40%+ higher booking rates on model launch invites built the same way. Read the full breakdown in our automobile communication case studies.
RCS lets dealerships include a vehicle image gallery, pricing card, and a one-tap Book Test Drive button in a single message, driving 35-50% higher booking rates than plain-text SMS.
The platform automatically falls back to standard SMS for that recipient, so every customer in the list still receives the test drive invitation.
Yes, the booking button can link directly to a dealership's scheduling page or trigger a callback request, capturing the lead without a phone call.
Yes, campaigns can be segmented by customer interest, past purchase history, or model preference so each recipient sees a relevant vehicle.
Yes, RCS provides read receipts and button-tap tracking, so dealerships can see engagement per message and follow up with recipients who viewed but didn't book.
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