MetaReach builds welcome sequences, cart abandonment flows, and lead nurturing drips that run round the clock — 98% inbox delivery, free workflow setup, from Rs.0.50 per 1,000 emails.
MetaReach email automation handles drip campaigns, cart abandonment sequences, welcome emails, lead nurturing, and re-engagement flows — all running on their own, 24x7, once they're built. 98% inbox delivery, a dedicated IP, free SPF/DKIM/DMARC setup, and a REST API that plugs into your CRM or e-commerce store. Pricing starts at Rs.0.50 per 1,000 emails, and there's a free 500-email trial to test the flows before you commit to anything.
WHAT WE DO
Email automation is about getting the right message to the right person at the right moment, without anyone actually sitting down to hit send. Someone signs up on your site at 2 AM — they get a welcome email at 2:01 AM. A shopper abandons their cart on a Sunday afternoon — a recovery email lands that same evening. A lead downloads your brochure on a Tuesday, and by Wednesday they're already into a nurturing sequence built to move them toward a decision.
Do this manually and it falls apart fast — someone on your team has to remember exactly who to email, when, and what to say, every single time. That doesn't scale past a handful of leads. Automation takes that entire job off anyone's plate. MetaReach's automation handles unlimited subscribers, unlimited triggers, and unlimited sequences, running continuously while your team gets on with everything else.
Seven automation types cover most of what an Indian business actually needs — from the first email a new subscriber sees to the last one that wins back someone who's gone quiet.
| Automation Type | Trigger | Expected Result |
|---|---|---|
| Welcome Sequence | New signup or registration | 50-60% open rate. Sets expectations early and cuts unsubscribes in week one. |
| Cart Abandonment | Cart created, checkout not completed | 8-15% cart recovery. Usually a 3-email series at 1 hour, 24 hours, and 72 hours. |
| Lead Nurturing | Lead magnet download, demo request | Moves leads from awareness to decision — typically 5-14 emails over 21-30 days. |
| Post-Purchase | Order placed or payment received | Order confirmation, review request, an upsell around day 7, a 30-day check-in. |
| Re-Engagement | No email opened for 90+ days | Wins back 15-20% of dormant subscribers and keeps the rest of your list clean. |
| Festival Sequence | Scheduled — Diwali, Holi, Eid, New Year | Timed offers hitting India's highest e-commerce conversion windows. |
| Appointment Reminder | Booking confirmed | 24-hour and 1-hour reminders. Cuts no-shows by 30-50%. |
| Industry | Best Automation | MetaReach Result |
|---|---|---|
| E-commerce | Cart recovery + post-purchase + re-engagement | 8-15% cart recovery, 35%+ post-purchase review rate. Festival sequences bring the strongest ROI of the year. |
| Real Estate | Lead nurturing from inquiry to site visit to close | A 21-day sequence moving prospects from brochure download to a booked site visit — roughly 3x the conversion of manual follow-up. |
| EdTech | Trial-to-paid conversion, course completion, renewal | Trial nurturing lifts paid conversion 25-40%. Course completion rates up around 30%. |
| SaaS | Onboarding, feature adoption, upgrade prompts | Onboarding sequences cut early churn; feature-adoption emails keep users engaged past week one. |
| Healthcare | Appointment reminders, health tips, follow-up care | 30-50% fewer no-shows, plus better patient retention through post-appointment follow-up. |
| BFSI | KYC nudges, renewal reminders, EMI alerts | KYC completion up around 40% with an automated nudge sequence; renewal rates improve too. |
Cart abandonment is probably the single highest-ROI automation for Indian e-commerce, and the reason is simple: 70-75% of Indian shoppers abandon their cart before checking out. That's the industry average, not an outlier. A well-timed 3-email recovery sequence typically wins back 8-15% of those carts — which on any meaningful volume adds up fast.
| Timing | Subject Line Strategy | Content Angle | |
|---|---|---|---|
| Email 1 | 1 hour after abandon | "You left something behind…" | A simple reminder, no discount yet. Show the cart items clearly. |
| Email 2 | 24 hours after | "Still thinking? We saved your cart" | Add social proof — reviews of the exact items sitting in the cart. |
| Email 3 | 72 hours after | "Special offer for you — 10% off today only" | Urgency plus a discount. A limited-time offer to close it out. |
One thing worth doing differently for the Indian market: pair the email sequence with WhatsApp retargeting rather than relying on email alone. MetaReach offers combined email + WhatsApp API automation, which tends to recover meaningfully more carts than either channel running on its own.
Indicative pricing — final plan details confirmed on your free demo call.
| Plan | Emails/Month | Price/1,000 | Automation Features |
|---|---|---|---|
| Starter | Up to 50K | Rs.0.50 | Welcome + cart abandonment + basic drip. Up to 5 automation workflows. |
| Growth | Up to 5 Lakh | Rs.0.35 | All Starter + conditional logic, A/B testing, CRM integration. Unlimited workflows. |
| Business | Up to 20 Lakh | Rs.0.25 | All Growth + advanced segmentation, multi-channel (email + WhatsApp), dedicated support. |
| Enterprise | 20 Lakh+ | Custom | Custom workflows, SLA, dedicated account manager, custom reporting. |
Choose the automation — welcome, cart recovery, lead nurturing, or re-engagement — and define the trigger event and sequence length. MetaReach helps with the planning, free.
Sign up at metareachmarketing.com for the free 500-email trial. MetaReach configures SPF/DKIM/DMARC and your dedicated IP — free, within one business day.
Set triggers, delays, conditions, and email content in the automation builder, then connect your CRM or store via API. Basic setup usually takes 1-2 hours.
Run the full flow against real triggers, check delivery, timing, and personalization, then go live. MetaReach keeps an eye on delivery as it runs 24x7.
Cart abandonment was our biggest revenue leak — 72% of carts abandoned, basically zero recovery before this. MetaReach had our 3-email sequence live in 2 days. Month 1 we hit 11% recovery, and by month 3, with some subject-line testing, that was up to 14%. Around Rs.2.3 lakh in extra revenue from cart recovery alone in the first quarter.
Lead nurturing used to mean our sales team emailing every single lead by hand. MetaReach built a 14-email sequence that takes someone from downloading our course brochure all the way to enrolling. Trial-to-paid conversion went from 8% to 19% in about 60 days, and none of it needs a human to run.
Real estate lead nurturing is genuinely hard — a 30 to 90 day decision cycle. MetaReach built a 21-email sequence taking leads from first inquiry through to a site visit and eventually a close, with WhatsApp touchpoints woven in alongside the emails. Cost per site visit dropped 40%. Best marketing spend we made all year.
Pre-written email sequences that fire off automatically based on actions or time delays — welcome emails, cart recovery, lead nurturing. It all runs 24x7 without anyone sending manually.
Welcome sequences (50-60% open rate), cart abandonment (8-15% recovery), festival sequences around Diwali and Holi, and lead nurturing for real estate and education tend to perform best here.
From Rs.0.50 per 1,000 emails. Workflow setup is free — no extra charge for sequences, triggers, or the automation builder itself. No monthly minimum.
Yes — Zoho CRM, Salesforce, HubSpot, Leadsquared, and custom CRMs via REST API. On the e-commerce side: Shopify, WooCommerce, Magento.
A series of pre-written emails sent at set intervals after a trigger — say, Day 1 welcome, Day 3 education, Day 7 offer, Day 14 social proof. MetaReach supports unlimited steps and conditional logic.
Basic automation like welcome or cart recovery is live in 1-2 business days. Complex flows with CRM integration take 3-5 days. MetaReach assists with the build for free.
MetaReach automation powers campaigns for 500+ Indian businesses — from D2C brands recovering carts to real estate developers nurturing 90-day decision cycles. 98% inbox delivery, dedicated IP, free setup.
Written by Ravi Kant, Founder & CEO, MetaReach Marketing — over a decade building email systems that keep working after everyone's gone home. MetaReach is based in Sector 18, Noida, working with clients across India.
500-email trial — build your first welcome sequence or cart recovery flow before you pay for anything.
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