Bulk SMS Price in India 2026

Transparent, no-surprise pricing — promotional, transactional, and OTP SMS rates with volume discounts. No setup fee. DLT registration included free.

✓ Promotional from ₹0.10/SMS ✓ Transactional from ₹0.11/SMS ✓ Zero Setup Fee ✓ DLT Included Free

Quick Answer — How much does bulk SMS cost in India? Promotional SMS starts at ₹0.10/SMS, transactional and OTP SMS from ₹0.11/SMS at standard volumes. Volume discounts apply from 50,000 SMS/month. One-time DLT registration fee (₹5,900 + GST, paid to telecom operator) is separate — MetaReach completes DLT for free as part of onboarding.

Bulk SMS Pricing — India 2026

All prices are per SMS. GST extra. Prices are for standard delivery routes.

SMS Type Use Case Price / SMS Delivery DND Restriction Time Window
Promotional SMS Offers, discounts, campaigns, announcements ₹0.10 ~5–30 sec DND numbers blocked 9 AM – 9 PM only
Transactional SMS Order confirmations, booking alerts, account updates ₹0.11 ~3–10 sec All numbers (incl. DND) 24 × 7
OTP / High-Priority One-time passwords, bank authentication, login codes ₹0.11 <5 sec All numbers (incl. DND) 24 × 7
International SMS Global campaigns (US, UK, UAE, etc.) Custom Varies Destination-specific 24 × 7

* Prices are indicative for standard volumes. GST (18%) applicable on invoice. International rates quoted on request.

Volume Pricing — Promotional SMS

The more you send, the less you pay per SMS. Rates apply per calendar month.

10,000 SMS
₹0.12
per SMS
50,000 SMS
₹0.11
per SMS
1 Lakh SMS
₹0.10
per SMS ⭐ Popular
3 Lakh SMS
₹0.09
per SMS
5 Lakh SMS
₹0.08
per SMS
5 Lakh+
Custom
Enterprise rate

Transactional and OTP pricing available on request. Volume discounts apply similarly — contact us for a custom quote above 5 lakh SMS/month.

What Affects Bulk SMS Price in India?

Three factors drive your final cost per SMS.

1. Route — Direct vs Aggregator

Direct operator routes (Jio, Airtel, Vodafone-Idea) give faster delivery (<5 sec) and better deliverability but cost slightly more. Aggregator routes are cheaper for high-volume promotional campaigns where speed is less critical. MetaReach uses direct operator routes for all transactional and OTP traffic.

2. Volume — Monthly Send Volume

Your per-SMS rate is determined by your monthly volume commitment. Higher committed volume = lower per-SMS price. Most businesses start at 1 lakh/month (₹0.10/SMS) and scale from there. There is no minimum monthly commitment with MetaReach.

3. SMS Type — Promotional vs Transactional

Promotional SMS is cheaper (₹0.10) but restricted to non-DND numbers and daytime hours. Transactional and OTP SMS cost slightly more (₹0.11) because they use priority delivery routes and bypass DND restrictions. Choose the right type to avoid TRAI compliance violations.

What's Included (No Hidden Costs)

MetaReach pricing is transparent. Here's what's included at no extra charge:

  • ✓ DLT Registration — we complete your full TRAI DLT setup at no charge
  • ✓ Sender ID / Header setup — we register your custom 6-character header
  • ✓ Template approval — we submit and follow up on template registration with TRAI
  • ✓ Web portal + API access — send via dashboard or REST API, no subscription fee
  • ✓ Delivery reports — real-time and summary reports at no extra charge
  • ✓ Dedicated support — WhatsApp + email support from the MetaReach team
  • ✓ No setup fee, no monthly minimum — pay only for what you send

One additional cost not included above: The ₹5,900 + GST one-time DLT registration fee is paid directly to the telecom operator (not to MetaReach). This is a TRAI-mandated charge — no provider can waive it.

Related Services & Resources

Bulk SMS Service India

Full overview of MetaReach's bulk SMS platform — features, delivery stats, and how to get started.

DLT Registration Guide

Why DLT is mandatory, what it costs, and how MetaReach does it for you free.

Transactional SMS

OTP, bank alerts, and order notifications — priority route, 24×7, DND-exempt.

RCS Messaging Pricing

Next-gen rich messaging from ₹0.12/msg — buttons, images, verified sender badge.

SMS vs RCS vs WhatsApp

Compare all three channels — cost, reach, features, and when to use each.

WhatsApp Business API

Broadcast campaigns, chatbots, and verified green tick for high-engagement messaging.

Frequently Asked Questions — Bulk SMS Pricing India

How much does bulk SMS cost in India?
Promotional SMS starts at ₹0.10/SMS at standard volumes. Transactional and OTP SMS start at ₹0.11/SMS. Rates drop with volume — at 5 lakh+/month you can reach ₹0.08/SMS. MetaReach has no setup fee; DLT registration is free.
Are there any hidden charges in bulk SMS?
MetaReach has no setup fee, no subscription, no per-campaign charge. The only cost outside per-SMS rate is the one-time ₹5,900 + GST DLT registration fee paid to the telecom operator — this is TRAI-mandated and no provider can avoid it.
What is the difference between promotional and transactional SMS pricing?
Promotional (₹0.10) is for marketing — blocked on DND numbers, 9 AM–9 PM only. Transactional (₹0.11) is for order updates and alerts — works 24×7 on all numbers including DND. OTP uses the same transactional route at ₹0.11 with <5 sec delivery.
Is there a minimum order?
No minimum order. You can start with 1,000 SMS. Most businesses begin with a 10,000–50,000 SMS package to test campaigns before scaling up.
What affects bulk SMS price in India?
Three things: (1) Route — direct operator routes cost slightly more but give better delivery; (2) Volume — higher monthly volume = lower per-SMS rate; (3) SMS type — promotional is cheaper than transactional/OTP.

Get an Instant Bulk SMS Price Quote

Tell us your monthly volume and use case — we'll send you a firm per-SMS rate within 2 hours. No commitment needed.

Get Free Quote Call: +91-7669999219

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