Eligibility, onboarding, testing, fallback and cost for sending RCS to Jio customers.
Businesses can use RCS to reach Jio customers whose device and messaging app support it, after brand verification and message review. Reports from September 2026 say this includes eligible iPhones. MetaReach's standard rates run from ₹0.50 to ₹0.30 per message plus GST, by volume, with optional SMS fallback.
In September 2026, Inc42 reported that Jio had introduced business RCS pricing for messages to iPhone users on its network, effective 1 September, split into marketing, transactional and OTP categories. The report cites an Economic Times story based on Jio's emails to businesses, and also says Jio's business RCS supports Android and iOS users (Inc42, 9 September 2026). We have not seen a public Jio rate card or a Jio coverage figure, so we do not publish either.
The other sections on this page describe general RCS behaviour and MetaReach's process, which are not unique to Jio. For a general overview, see RCS Business Messaging.
The practical check is a test campaign to representative Jio phones, followed by a review of delivery reports. See our RCS coverage guide and supported devices guide.
Approval is not guaranteed, and each of these steps can affect launch timing. Message formats such as rich cards and carousels depend on platform support and review; supported formats and reporting events are confirmed for your account. Developers can start with our API page.
SMS fallback may be configured for eligible workflows, so a recipient who cannot get RCS can be sent an SMS instead. It is billed at SMS rates and needs DLT-registered headers and templates. Submitting a fallback SMS is not the same as delivering it, and delivery still depends on the number, the network and applicable rules. We have not confirmed any fallback behaviour specific to Jio.
MetaReach's standard RCS rates per message, excluding 18% GST, by monthly volume:
| Messages | Rate per RCS message |
|---|---|
| 5,000-9,999 | ₹0.50 |
| 10,000-19,999 | ₹0.40 |
| 20,000-49,999 | ₹0.35 |
| 50,000-99,999 | ₹0.32 |
| 1,00,000-5,00,000 | ₹0.30 |
| Below 5,000 or above 5,00,000 | Custom quote |
These are our general RCS slabs, not a Jio rate card. One-time onboarding or API charges, and any carrier, message-category or iPhone-specific conditions, are confirmed in your written quote. See our RCS pricing page.
Typically your brand name and logo, business documents, the use case, sample message content and expected monthly volume. If you want SMS fallback, you also need a DLT-registered header and templates. Exact requirements are confirmed during onboarding.
RCS can carry formats such as rich cards, carousels and action buttons, subject to platform support and message review. MetaReach customers send through the RCS API or a campaign dashboard. The formats and reporting available for your account are confirmed during set-up.
Being a Jio subscriber does not by itself confirm eligibility, since device, messaging app, settings and activation also matter. Before launch, send a test campaign to representative Jio Android phones and iPhones and review the delivery reports.
Reports from September 2026 say Jio supports business RCS for iPhone users on its network. Apple has supported RCS since iOS 18, with availability depending on the operator. Not every iPhone will be eligible, so test on your own audience.
Where configured, fallback sends an SMS to a recipient who cannot get the RCS message. It is billed at SMS rates and needs DLT registration. Submitting a fallback SMS does not guarantee delivery, which still depends on the number, network and applicable rules.
MetaReach's standard RCS rates are per message, from Rs 0.50 at 5,000-9,999 messages to Rs 0.30 at 1,00,000-5,00,000, plus 18% GST. Other volumes get a custom quote. One-time charges and any carrier or iPhone-specific conditions are confirmed in your written quote.
Brand or agent verification, message review, DLT registration for fallback, API integration and testing. Reviews rest with the relevant platform and provider, so there is no fixed timeline or guaranteed approval. Allow time for these before a dated campaign.
From startups to enterprises - brands that grow with MetaReach
