Move beyond plain SMS. Send Google-verified branded messages with rich cards, carousels, action buttons, and Google Wallet passes — delivered natively on Android, no app download needed.
Google-Verified Sender
Google RCS Business Messaging (RBM) is the next generation of business SMS. It runs natively on Android's Google Messages app — which is pre-installed on most Android phones in India today — and turns every message your brand sends into a rich, branded, interactive experience.
When your customer receives a Google RCS message, they see your logo, your verified business name, and your brand colour before they even open it. No more anonymous sender IDs. No more plain text. Just clear, trusted communication that looks like it belongs to your brand.
Not sure which channel to use? Here's how Google RCS stacks up against the alternatives for business messaging in India.
| Feature | Google RCS | Plain SMS | |
|---|---|---|---|
| Open Rate | 90–95% | 25–35% | 85–95% |
| Click-Through Rate | 10–25% | 1–3% | 5–15% |
| Verified Brand Identity | Google-verified | None | Meta green tick |
| Rich Media (images, video) | Yes | No (text only) | Yes |
| Interactive Buttons | Yes (native) | No | Yes (template) |
| Product Carousels | Yes | No | Limited |
| Google Wallet Passes | Yes | No | No |
| Read Receipts | Yes | No | Yes |
| Requires App Download | No (native) | No | Yes (WhatsApp) |
| Reaches DND Numbers | Yes (transactional) | Transactional only | Opt-in only |
| Works on iPhone | SMS fallback | Yes | Yes |
| India Coverage (2025) | Jio · Airtel · Vi | All networks | All (opt-in) |
| Setup Complexity | Medium (Google verification) | Low | Medium (Meta BSP) |
For maximum reach, most brands in India use Google RCS + SMS fallback together — rich messages for Android users, plain SMS for everyone else. Learn about our RCS + SMS combined plans →
These aren't marketing buzzwords — they're real capabilities that change how customers interact with your brand every single day.
Your brand logo, name, and colour appear in every message — confirmed by Google. Customers see your verified identity before they even open the message. No spoofing. No scam confusion. Just your brand, instantly recognised.
Show products, services, or offers as visual cards with an image, title, description, and action buttons. Stack multiple cards into a swipeable carousel. One message can showcase 5 products — each with a direct buy button. No scrolling through a website needed.
Add action buttons directly inside the message — Book Now, View Menu, Track Order, Pay Now, Get Directions, Call Us. Customers take action without leaving the conversation. Fewer steps mean higher conversions every time.
Send boarding passes, event tickets, loyalty cards, coupon codes, and appointment reminders that customers save directly to their Google Wallet. One tap — it's saved. No printing, no PDFs, no confusion at the counter.
Unlike SMS, Google RCS tells you exactly when your message was delivered and when it was read — per recipient. Use this data to retarget unread messages, optimise send times, and measure true campaign engagement rather than guessing.
Not every device supports RCS. Our platform automatically detects capability and sends the rich RCS version to compatible Android devices — while sending an optimised SMS fallback to iPhone users and older handsets. 100% reach, zero extra work.
Different business goals need different message formats. Meta Reach builds and manages all Google RCS message types — from simple branded alerts to fully interactive conversational flows.
Replace anonymous SMS alerts with Google-verified branded messages. Order confirmations, delivery updates, payment receipts, appointment reminders — sent with your logo and brand name. Customers immediately trust the source without checking who sent it. Works for OTP delivery and transactional notifications.
Transform your sale announcements and product launches into visual experiences. A single RCS carousel can showcase 5 products with images, prices, and individual Buy Now buttons — all inside one message. Higher engagement than email newsletters, delivered directly to the phone's native inbox.
Build two-way RCS conversations using quick-reply buttons and structured flows. A restaurant can let customers browse their menu, select dishes, and confirm an order — all within the Messages app. A bank can guide a customer through a service request step by step, with button responses at each stage.
Send passes customers actually use — boarding passes they tap at the gate, loyalty cards that update with every purchase, event tickets that open at the venue, discount coupons that redeem at the counter. One tap to save. Works across all Google Wallet-enabled Android devices in India.
Currently sending plain SMS campaigns?
See what the same message looks like in Google RCS.We'll build a free RCS demo campaign for your brand — same content, rich cards and verified sender — so you can show your team exactly what the upgrade looks like before committing.
Request a Free RCS DemoGetting Google RCS up and running involves Google's verification process, carrier onboarding, and API integration. Meta Reach handles every single step — you don't need to deal with any portal or approval process directly.
Tell us about your business, your target audience, and what you want Google RCS to do for you — promotions, transactional alerts, chatbot flows, or Google Wallet passes. We'll need your brand logo, primary colour, and a brief on what messages you plan to send. This takes one conversation.
An RCS agent is your brand's verified profile on the Google RCS platform — it contains your logo, name, brand colour, welcome message, and privacy policy. We create this agent and submit it to Google for verification. Google reviews and approves agents typically within 24–48 hours for businesses with established digital presence.
We design your rich card layouts, carousel formats, and action button configurations — matching your brand identity. For chatbot flows, we map out the conversation tree and quick-reply options. For Google Wallet passes, we set up the pass structure and update triggers. You review and approve everything before it goes live.
Your development team integrates the Meta Reach RCS API — or we connect directly to your CRM, e-commerce platform, or marketing automation tool. We run end-to-end testing across multiple Android devices and Jio/Airtel/Vi networks before you go live. You see the real message on a real phone before it reaches any customer.
Your first Google RCS campaign goes live. You see delivery rates, read rates, button click rates, and Google Wallet saves — all in real time on your dashboard. Our team monitors the first few campaigns closely and optimises based on early data. Most brands see measurably higher engagement from the very first send.
Any business that communicates with customers on mobile can benefit from Google RCS. Here's how different sectors are using it right now.
Banking & Finance
Branded transaction alerts, loan carousels, investment portfolio updates, fraud notifications with action buttons
E-Commerce & Retail
Product carousels, sale announcements with Buy Now buttons, order tracking cards, abandoned cart recovery
Travel & Airlines
Google Wallet boarding passes, itinerary cards, check-in reminders, flight status updates with buttons
Healthcare
Appointment reminders with Confirm/Reschedule buttons, lab report notifications, medicine refill carousels
Food & QSR
Menu carousels with Order Now buttons, delivery tracking cards, loyalty point updates, promotional offers
Real Estate
Property carousels with floor plans, site visit scheduling with calendar buttons, payment milestone reminders
Fintech & Insurance
KYC update flows, policy renewal with Pay Now button, investment option carousels, claim status cards
Education
Course carousels, fee payment reminders with Pay button, exam schedule cards, admission offer messages
We don't just resell RCS access. We manage the Google verification process, build your message templates, handle the API, and stay with you for every campaign.
We are an authorised RCS Business Messaging partner with direct relationships with Google's RCS carrier partners in India. Your agent gets fast-tracked through the verification queue — reducing typical setup time significantly. See our RCS services page for full partner details.
Rich card design, carousel layout, action button configuration, conversational flow mapping — our creative and technical team handles all of it. You don't need a design agency or a separate developer. Everything is built, tested, and ready for your review.
We don't just set it up and leave. After every campaign, you get a report with delivery rates, read rates, button CTRs, and Google Wallet saves. We analyse what's working and recommend changes for the next send — so results improve campaign after campaign.
Our team is based in Sector 18, Noida. Businesses in Delhi NCR can meet us, get a live demo on an actual Android device, and receive same-day support when they need it. No support tickets to a faraway team — real people, real conversations.
Google RCS is one part of a complete communication strategy. We also manage Bulk SMS, WhatsApp Business API, OTP SMS, and Voice Messaging — so your entire outreach runs from one platform with unified reporting.
We've helped businesses across banking, e-commerce, healthcare, real estate, education, and travel adopt RCS messaging in India. Our 10+ years in business communication means we know what works and what doesn't — before you spend a rupee testing it.
Still have questions? Call our team on +91-7669999219 or email info@metareachmarketing.com. We're happy to walk you through anything on a call.
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