Quick Answer OBD (Outbound Dialing) is an automated voice call service that dials thousands of numbers simultaneously, delivers a recorded message, and captures keypress responses (DTMF) in real time. MetaReach Marketing delivers OBD campaigns across India — 30-second voice messages, multi-language support, TRAI-compliant routing, and live dashboards. In May 2026, our platform delivered 10.68 lakh connected calls across 5 enterprise clients in just 2 days of active campaigns.
When a real estate developer needs to reach 6,000 potential buyers before a site visit this weekend — they cannot wait for email open rates or social media algorithms. One OBD campaign. Thirty seconds per call. The message lands directly on every mobile in the list, simultaneously, with a keypress option to connect immediately. MetaReach Marketing has built and managed this infrastructure for enterprise clients across real estate, financial services, education, and logistics — handling 10+ lakh voice calls in a single month, with zero downtime and full TRAI compliance. See how we compare against other OBD providers in India.
By Ravi Kant — Founder & CEO, MetaReach Marketing · Updated July 6, 2026
OBD (Outbound Dialing) is a bulk voice call service where an automated system dials a list of phone numbers, plays a pre-recorded audio message, and optionally captures the listener's response via DTMF keypress (press 1 to know more, press 2 to speak to an agent, press 9 to opt out). Every campaign must follow TRAI's DLT and DND compliance rules — MetaReach handles this automatically.
Not claimed numbers — actual platform data from MetaReach's OBD infrastructure, May 2026. See more results across services in our business messaging case studies:
Challenge: A Delhi NCR real estate developer needed to invite potential buyers to a weekend site visit for a new residential project. Email open rates were too slow. WhatsApp broadcast had limited reach. They needed confirmed interest before Sunday.
Result: MetaReach ran a 30-second OBD campaign delivering project details and press-1 for callback. In one campaign: 6,842 connected calls delivered. Callers who pressed 1 were transferred directly to the sales team. The developer received 200+ callback requests in 4 hours — their largest single-day lead volume that quarter.
Challenge: An NBFC offering home loans and plot loans needed to reach a large database of pre-qualified leads across Delhi NCR on a single day. The campaign needed to rotate through multiple message variants and track which message drove the most keypress responses.
Result: MetaReach's OBD platform handled 23 back-to-back campaigns on a single day, with an average of 3,136 connected calls per campaign. Peak campaign (NDJ40): 4,708 connected calls. Total May month: 1,19,150 connected calls for this client alone. Campaigns ran with 10-minute turnaround between batches.
Challenge: A property marketing firm running outreach campaigns for a residential developer needed to simultaneously send payment reminders to existing buyers and site visit invitations to new leads — different messages, same time window.
Result: MetaReach ran parallel OBD campaigns with dynamic message routing — payment reminder variant and site visit invite variant ran simultaneously. Peak campaign: 5,496 connected calls. Month total across 23 campaigns: 66,336 connected calls. DTMF capture identified 400+ interested prospects for immediate follow-up.
Challenge: An early-stage real estate startup was running their first large-scale OBD campaign after completing test runs. They needed the production campaign to scale immediately while maintaining call quality and compliance.
Result: After 3 small test campaigns to validate message and list quality, MetaReach scaled to full production. First major campaign: 4,159 connected calls delivered successfully. The client's sales team received inbound callbacks throughout the afternoon from interested buyers — validating their OBD channel before investing in larger list purchases.
From brief to first call delivery — MetaReach OBD campaigns go live within 24 hours:
Upload contact list (mobile numbers) via our portal or API. We validate and DND-scrub the list before any campaign fires.
Provide a recorded audio file (MP3/WAV) or use our professional voice recording service. Hindi, English, regional languages — all supported.
Set keypress options via our DTMF service: Press 1 = connect to agent, Press 2 = schedule callback, Press 3 = remove from list. Or no DTMF — delivery-only campaigns.
Campaign fires from our OBD platform. Concurrent channels handle thousands of simultaneous calls. You see real-time connected/disconnected status.
Callers who press 1 are connected to your sales team in real time. Keypress data exports to your lead management system automatically.
After campaign: full report — total dialled, connected, disconnected, keypress breakdown, call duration distribution, time-of-day performance.
Property launches, site visit drives, payment reminders, EMI follow-up.
Loan offers, EMI reminders, KYC pending alerts, pre-approved offers.
Admission drives, fee reminders, exam alerts, parent communication.
Delivery confirmation, COD verification, return follow-up, reorder triggers.
Shipment alerts, driver coordination, warehouse pickups.
Event invites, election outreach, rally announcements.
| Volume / Campaign | Price per Call | DTMF Capture | CRM Integration | Support |
|---|---|---|---|---|
| Up to 10,000 calls | ₹0.15/call | ✅ Included | Manual export | Email + Chat |
| 10,000–1,00,000 calls | ₹0.12/call | ✅ Included | REST API | Priority support |
| 1,00,000+ / month | Custom rate | ✅ Included | Full API + Webhook | Dedicated manager |
OBD (Outbound Dialing) is an automated voice call service that dials thousands of numbers simultaneously, plays a recorded message, and captures keypress (DTMF) responses. In India, OBD is TRAI-regulated — campaigns must comply with DND rules, use pre-registered content, and include opt-out options. MetaReach handles all compliance automatically.
Our platform has handled up to 6,842 connected calls in a single campaign and 10,68,131 calls in a single month across enterprise clients. Volume depends on list size and concurrent channel allocation. Campaigns of 1,000 to 10,00,000 calls are routinely handled.
DTMF (Dual-Tone Multi-Frequency) is the keypress signal when a caller presses a number. OBD with DTMF capture lets callers respond — press 1 to speak to an agent, press 2 to schedule a callback, press 9 to opt out. This converts a one-way broadcast into a two-way lead qualification tool. See our full DTMF service page for setup details.
Yes, OBD is legal in India when TRAI guidelines are followed: DND scrubbing is mandatory, calls must be between 9 AM–9 PM, opt-out must be provided, and content must follow TRAI's commercial communication regulations. MetaReach handles all compliance — DND scrubbing, opt-out processing, and TRAI-approved routing — automatically. Read our complete TRAI & DLT compliance guide.
With MetaReach, an OBD campaign can go live within 30 minutes of receiving the contact list and audio file. New client onboarding including account setup and TRAI compliance verification takes 24–48 hours. Returning clients with approved content can launch same-day.
Real estate (property launches, site visit drives), financial services (loan offers, EMI reminders), education (admission drives, fee alerts), e-commerce (delivery confirmation, COD verification), logistics (shipment alerts), and political campaigns are the primary OBD users in India.
OBD pricing in India is per-connected call — you pay only for calls that connect, not for calls that go unanswered. MetaReach rates start from ₹0.12 per connected call for standard volumes. A 10,000-call campaign = approximately ₹1,200. Volume discounts apply for monthly campaigns above 1,00,000 calls. Full breakdown on our pricing page.
MetaReach Marketing has delivered over 10 lakh OBD calls in a single month for enterprise clients across real estate, financial services, and logistics. Setup is live in 24 hours. No hardware. Full TRAI compliance. Volume pricing from ₹0.12/call.
Talk to our voice communication experts today. We will assess your requirements, recommend the right setup, and have your campaign live within 24 hours.
OBD works best as part of a complete voice communication strategy:
Written by Ravi Kant, Founder & CEO, MetaReach Marketing — 10+ years in business messaging, OBD campaigns, and voice automation for Indian enterprises. MetaReach is headquartered in Sector 18, Noida and serves clients across Delhi NCR, Mumbai, Bangalore, Hyderabad, and pan-India.
From startups to enterprises — brands that grow with MetaReach
