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It's simple: RCS feels safer and way more helpful than standard SMS, so businesses are jumping in.
1. Send Rich Media: Businesses can include photos, videos, GIFs, entire product catalogs, or hot deals, all in one bubble. No searching for separate links or big attachments.
2. Interactive Buttons: Messages can show clickable buttons like Buy Now, Track Order, or Call Support. The reader just taps instead of typing a long approval.
3. Verified Sender: Similar to the green tick on a WhatsApp Business account, RCS puts a verified tag, your company name, and its brand color right in the chat. That little tag makes people feel secure.
4. Live Chat Option: Customers can chat with a real agent in the same stream, skipping the leap to another app or window.
5. Read Receipts: Much like the blue ticks on WhatsApp, you see when your message lands and when your customer opens it.
6. Payment Integration: Send pay buttons straight inside the chat, and shoppers can finish their order without wandering away.
1. Better Customer Engagement: Bright images and quick carousels grab eyes far better than a plain SMS text ever could.
3. Real-Time Tracking: Instantly learn whether your message was delivered, opened, or seen quickly, so you can fine-tune campaigns that land or learn why others flop.
4. No Extra App Required: No downloads, no fuss—clients with RCS-ready Android phones just open their regular messages and chat like normal.
5. Protection from scams: Because your brand is officially verified, customers are less likely to be tricked by fake messages that impersonate you.
6. Cost Saver: RCS tends to cost less than ads, mass texts, or pay-to-play posts, yet it usually gets people to interact more.
1. SMS: Only text, no media.
2. WhatsApp: Fully supports media like images, videos, docs, and voice notes.
3. RCS: Same as WhatsApp—you can send images, videos, GIFs, and carousels directly in the SMS app.
1. SMS: Shows a random number. No branding.
2. WhatsApp: Shows your business name with a verified green tick (if approved).
3. RCS Branding: With RCS, your name, logo, and a verified tag pop up each time you send a message. That little tag can make customers feel safer about the chat.
1. SMS: You send a text and cross your fingers that the person sees it.
2. WhatsApp: Two gray ticks mean delivery; blue ticks say they read it, so you know for sure.
3. RCS: Works the same way as WhatsApp—delivered and read counters appear.
1. SMS: No downloads at all; every phone has the regular texting app.
2. WhatsApp: Customers must install the WhatsApp app before they can chat.
3. RCS: Skips the extra step—as long as Google Messages is pre-installed, it should just work.
1. SMS: Super basic: send, receive, repeat.
2. WhatsApp: Lets you add automated chat assistants, show a catalog, or set up quick replies.
3. RCS: Copies that method, adding buttons, data entry boxes, images, and even payment links.
1. SMS: Lands on almost every phone, smart or dumb.
2. WhatsApp: Works only for people who have already downloaded the app.
3. RCS: Reaches Android users whose messaging app supports it; availability is increasing, but not worldwide yet.
Partner with India’s top RCS service providers and unlock verified business messaging, media-rich promotions, and real-time customer engagement—without any extra apps.
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RCS Messaging Services in India
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