Quick answer: Bulk SMS marketing is the practice of sending promotional, transactional, or OTP text messages to large customer lists simultaneously through an SMS gateway. Businesses use it for order updates, offers, and alerts, with real-time delivery reports on every message. MetaReach prices bulk SMS in volume slabs from ₹0.40 down to ₹0.12/SMS plus GST, the same across promotional, transactional, and OTP messages, and is fully DLT-registered under TRAI regulations.
Promotional, transactional & OTP SMS · Delivery reports on every message · Try 99 SMS Free
Bulk SMS is a powerful communication tool that allows businesses to send messages to thousands — or millions — of customers all at once, through a single online platform or API connection. No manual effort, no individual sends. For local coverage, see our bulk SMS services in Delhi, bulk SMS services in Mumbai, and bulk SMS services in Kolkata. Enterprises can also integrate directly through our Bulk SMS API / SMPP gateway for high-throughput routing.
Unlike email that sits unread for days, or social posts buried by algorithms, an SMS lands directly on your customer's phone. It reaches any mobile phone, with no app, internet connection or follower base needed, which makes it one of the most direct channels available.
With our bulk SMS platform, you can reach your audience directly on their mobile phones without any app, internet dependency, or notification permission needed.
Every SMS use case your business needs — all from one platform, one bulk SMS panel, one dedicated support team.
The most popular type of bulk SMS marketing — perfect for sending offers, discount codes, event invitations, product launches, and brand campaigns to opted-in customers. Our platform applies the DND filter automatically so you stay TRAI-compliant without any manual effort. Explore our Promotional SMS Services in detail.
For order confirmations, delivery updates, appointment reminders, billing alerts, and account notifications — sent 24/7 with zero blackout windows. Transactional SMS are generally not subject to promotional DND preferences when registered under the applicable non-promotional category, so critical messages can reach your customers when it matters most. Explore our Transactional SMS Services in detail, or read our complete transactional SMS India 2026 guide →
Secure one-time password delivery for login verification, payment authentication, and account actions. Our OTP SMS service uses dedicated priority SMPP routing to land passwords in under 5 seconds — generally not subject to promotional DND preferences when registered under the applicable non-promotional category, and integrates into your app via our SMS API. Explore our OTP SMS Services in detail.
| Factor | Promotional SMS | Transactional SMS | OTP SMS |
|---|---|---|---|
| Primary Use | Offers, discounts, campaigns | Order updates, alerts, reminders | Login & payment verification |
| DND-Registered Numbers | ❌ Blocked | ✅ Delivered | ✅ Delivered |
| Sending Hours | 9 AM – 9 PM IST only | 24/7 | 24/7 |
| Typical Delivery Speed | Seconds | Seconds | Under 5 seconds |
| DLT Registration | Required | Required | Required |
| Price | ₹0.40–₹0.12/SMS | ₹0.40–₹0.12/SMS | ₹0.40–₹0.12/SMS |
Everything you need to run bulk SMS campaigns at scale — built into one platform, one dashboard.
You do not need to be technical to get started. Here is how we get your business up and sending in the shortest possible time:
Sign up for free and get instant access to your bulk SMS dashboard — no credit card required, no waiting period.
We handle your entire DLT registration — entity approval, sender IDs, and message templates — at zero extra cost.
Import via Excel, CSV, or API. Our platform processes and cleans your contact list instantly — no manual reformatting needed.
Write your message, schedule your timing, hit send. Track real-time delivery — who got it, who did not, and exactly when.
Integrate bulk SMS directly into your app, CRM, or website — built for developers who need speed and reliability, not just a dashboard.
Every bulk SMS sender in India must be DLT-registered under TRAI regulations. MetaReach handles the entire process for you, at no extra cost.
Transparent pricing with no hidden charges. Get 99 SMS free on signup — no credit card required. The more you send, the lower your per-SMS rate. See the full Bulk SMS Pricing in India breakdown by volume.
Starter Plan
5,000 – 9,999 SMS/month, plus GST
Perfect for small businesses, local shops, and first-time bulk SMS senders.
Growth Plan
10,000 – 5,00,000 SMS/month, plus GST
For growing businesses needing OTP, transactional, and bulk promotional SMS at scale.
Enterprise Plan
For high-volume users, aggregators, and businesses needing dedicated infrastructure.
| Volume/Month | Promotional | OTP | Transactional | What's Included |
|---|---|---|---|---|
| Free Trial (99 SMS) | ₹0 (FREE) | ₹0 (FREE) | ₹0 (FREE) | Dashboard access, DLT support, API test. No card needed. |
| 5,000 – 9,999 | ₹0.40/SMS | ₹0.40/SMS | ₹0.40/SMS | Custom sender ID, real-time reports, DLT support, email & chat. |
| 10,000 – 19,999 | ₹0.30/SMS | ₹0.30/SMS | ₹0.30/SMS | All of the above + REST API and scheduled campaigns. |
| 20,000 – 49,999 | ₹0.20/SMS | ₹0.20/SMS | ₹0.20/SMS | All of the above + Excel/CSV upload and contact groups. |
| 50,000 – 99,999 | ₹0.15/SMS | ₹0.15/SMS | ₹0.15/SMS | All of the above + SMPP and priority OTP routing. |
| 1 – 5 Lakh | ₹0.12/SMS | ₹0.12/SMS | ₹0.12/SMS | All of the above + dedicated support. |
| Below 5,000 or 5 Lakh+ | Custom | Custom | Custom | Dedicated route, white-label panel, account manager, WhatsApp + RCS + Voice add-on. |
| Unicode SMS (Bengali/Hindi) | Same slab rate | Same slab rate | Same slab rate | 70 chars/SMS (Unicode limit), billed per segment. Regional language campaigns. |
Sending under 5,000 or more than 5 lakh SMS a month? Get a custom quote and, at high volume, a dedicated route built for your traffic.
Get My Custom Rate| Industry | Primary Use Case | Example SMS Template |
|---|---|---|
| Real Estate | Property launch invitations, site visit drives, token payment reminders, EMI alerts | "[Developer]: New 3BHK from 65L in Noida. Site visit this Sunday 10AM-5PM. Book your slot: [link] Reply STOP to unsubscribe." |
| Healthcare | Appointment reminders, lab report alerts, prescription refill, OTP for patient portals | "[Clinic Name]: Your appointment with Dr. Sharma is tomorrow, 11AM. Location: [Address]. Reply 1 to confirm, 2 to reschedule." |
| Education | Admission alerts, fee payment reminders, exam schedules, result notifications | "[School Name]: July fee of Rs 12,000 is due by 15th. Pay online: [link] or at the school office. Reference: [Student ID]" |
| E-Commerce | Order confirmation, shipping update, delivery OTP, return status, reorder trigger | "Order #45892 shipped! Delivery by Jul 14. Track: [link] Delivery OTP will be sent separately. Call 1800-XXX for help." |
| Banking & Fintech | Transaction OTP, account alerts, loan EMI reminders, KYC pending | "Your OTP for Rs 25,000 transfer is 847291. Valid 3 min. Never share with anyone. If not you, call: 1800-XXX immediately." |
| Logistics | Pickup confirmation, in-transit updates, delivery OTP, return pickup | "[Company]: Your package is out for delivery today. OTP for delivery: 7291. Driver: Ramesh — 98XXXXXX. ETA: 2-4 PM." |
| SaaS & ERP | Invoice due alerts, low-stock warnings, payroll run confirmations, system alerts to users off-platform | "[Company ERP]: Invoice #INV-2291 due Jul 18. Amount: Rs 45,000. Pay online: [link] or contact accounts." |
| Automobile | Test drive booking confirmations, vehicle service due reminders, exchange-offer campaigns, missed-call lead capture | "[Dealership]: Your test drive for [Model] is confirmed for Sat 11AM. Showroom: [Address]. Reply 1 to confirm." |
| Astrology | Daily horoscope and Panchang alerts, high-frequency large-list subscriber delivery, DLT-compliant daily habit-forming touchpoints | "[App Name]: Your daily horoscope for Leo is ready. Read today's prediction: [link]. Reply STOP to unsubscribe." |
| Gaming & Esports | Tournament & event alerts, patch-update notices, login OTP backup channel, lapsed-player win-back campaigns | "[Platform Name]: Quarterfinals start tomorrow 6PM. Check your bracket slot: [link] Reply STOP to unsubscribe." |
| Matrimony | New-match and profile-view alerts, subscription renewal reminders, registered-route OTP backup channel | "[App Name]: You have 3 new match suggestions waiting. View profiles: [link] Reply STOP to unsubscribe." |
MetaReach serves 500+ businesses across all these industries from one unified platform. Same login, same dashboard — switch between promotional campaigns and transactional OTPs without changing vendors.
See how businesses across real estate, healthcare, e-commerce, and education use MetaReach’s bulk SMS, WhatsApp, and RCS messaging in our case studies.
Know exactly what happened to every SMS you send — no guessing, no waiting for end-of-month summaries.
10+ years serving 500+ Indian businesses. See exactly how we stack up against other bulk SMS providers on price, compliance, and platform depth.
| Feature | MetaReach | TextLocal | MSG91 | Gupshup | Fast2SMS |
|---|---|---|---|---|---|
| Promotional SMS | ₹0.12/SMS at 1 lakh+ | ₹0.12 | ₹0.13 | ₹0.15 | ₹0.10 |
| OTP SMS | ₹0.12/SMS at 1 lakh+ | ₹0.14 | ₹0.14 | ₹0.16 | ₹0.14 |
| Transactional SMS | ₹0.12/SMS at 1 lakh+ | ₹0.15 | ₹0.15 | ₹0.18 | — |
| Free DLT Setup | ✅ FREE | Paid | Paid | Paid | ❌ |
| Free Trial SMS | 99 SMS Free | Limited | Limited | ❌ | Limited |
| SMPP Connectivity | ✅ Included | ✅ | ✅ | ✅ | ❌ |
| WhatsApp API | ✅ Same Platform | ❌ | ✅ | ✅ | ❌ |
| RCS Messaging | ✅ Same Platform | ❌ | ❌ | ❌ | ❌ |
| IVR / OBD | ✅ Same Platform | ❌ | ❌ | ❌ | ❌ |
| Setup Time | Same Day | 1-2 days | 1-2 days | 2-3 days | 1 day |
| Monday – Saturday: 10:00 AM – 6:00 PM IST | ✅ Live Chat + WhatsApp | Email only | ✅ | Business hrs | Email only |
⚠️ Pricing as of July 2026, based on published rates — subject to change. Verify directly with each provider.
Pricing as of July 2026. MetaReach offers the lowest combined rate with free DLT setup, 99 SMS free trial, and the only provider offering SMS + WhatsApp API + RCS + IVR from one platform. See our detailed pricing breakdown.
There is no single "best" provider for every business. The best bulk SMS service provider in India for you is the one that delivers reliably on your message types, keeps you DLT-compliant, and prices clearly at your real volume. Use this checklist when you compare providers, including us.
Compare providers on DLT support, clear per-SMS pricing with GST stated, support for promotional, transactional and OTP SMS, real-time delivery reports, an API and web panel, and reachable support. MetaReach publishes its rates: ₹0.40 per SMS for 5,000–9,999 SMS a month, ₹0.30 for 10,000–19,999, ₹0.20 for 20,000–49,999, ₹0.15 for 50,000–99,999 and ₹0.12 for 1,00,000–5,00,000 SMS, plus 18% GST.
Common questions businesses ask before getting started with bulk SMS.
One platform. Every business communication channel you need — SMS, Voice, WhatsApp, RCS, and Digital Marketing. Looking for local coverage? Browse our Bulk SMS Services by City.
📱 SMS Services
📞 Voice & Rich Messaging
⚙️ Compliance & API
📈 Digital Marketing
From startups to enterprises — brands that grow with MetaReach
Guides, OTP, transactional, DLT registration & city coverage — everything about bulk SMS in India
Send your first bulk SMS campaign with the right setup and routing for your use case. Contact MetaReach for current commercial terms and onboarding guidance.
