RCS Messaging Service Provider in India

RCS (Rich Communication Services) can support rich media and interactive features where the device, messaging app, operator/network, recipient eligibility, and configuration allow.

Brand details may be displayed after applicable verification and review. Available features and display depend on the platform, provider, device, and configuration. Performance varies by campaign, audience, and creative.

MetaReach can assist businesses with RCS campaign planning, onboarding, and implementation, subject to provider and operator availability and review requirements.

Our RCS for Business India service handles everything:

• Strategy and campaign planning
• Creative development (rich cards, carousels, buttons)
• Sender registration and business verification
• Deployment planning subject to operator/network availability
• Reporting and testing options depend on platform and implementation

See our RCS pricing guide to find the right plan for your business.

• 1. Brand/agent verification. Verification requirements depend on the relevant platform, provider, and operator review process.
• 2. Template & creative setup. MetaReach builds your message templates — plain Basic RCS, a Rich Card with image and buttons, or a carousel — matched to your campaign goal.
• 3. Send via API or dashboard. Trigger messages through our REST API from your existing systems, or launch campaigns directly from the MetaReach dashboard.
• 4. Delivery eligibility. Availability depends on the recipient's device, messaging app, operator/network, and configuration.
• 5. Fallback planning. SMS fallback may be configured for eligible workflows where supported. Delivery of either RCS or fallback SMS remains dependent on configuration, recipient eligibility, operator/network conditions, and applicable messaging requirements.
• 6. Reporting. Available delivery and engagement reporting depends on the platform, provider, and integration.

See the full technical flow on our RCS API integration guide.

SMS fallback may be configured for eligible workflows where supported. Delivery of either RCS or fallback SMS remains dependent on configuration, recipient eligibility, operator/network conditions, and applicable messaging requirements. Any fallback SMS must also meet relevant consent, registration, template, and recipient-preference requirements. See our transactional SMS guidance.

Pricing and billing for RCS and fallback SMS depend on the current provider terms and agreed configuration. MetaReach RCS is priced from ₹0.50 down to ₹0.30 per message by monthly volume, plus GST.

Brand details may be displayed after applicable verification and review. Requirements and display depend on the platform, provider, and configuration.

MetaReach can assist with RCS brand/agent onboarding and verification steps, subject to the relevant platform, provider, and operator review requirements. RCS onboarding timelines depend on brand/agent verification, provider/operator review, configuration, and integration requirements. Contact MetaReach for the current setup estimate. See what's required in our RCS verified sender guide.

RCS Business Messaging may support different message formats depending on platform features, device and app support, provider requirements, and configuration.

• Basic RCS — a text-focused format. Sender identity and status features depend on platform support, verification, device, and configuration.
• Rich Card RCS — may support media and interactive actions, depending on platform requirements and the recipient's device and app.
• Carousels — may be available for showcasing multiple items where supported by the platform and recipient configuration.

Choose a message format based on your use case, available platform features, recipient eligibility, and applicable messaging requirements. MetaReach RCS is priced from ₹0.50 down to ₹0.30 per message by monthly volume, plus GST.

RCS may be considered where supported rich media or interactive actions align with the campaign use case and eligible audience.

• Promotions and product launches: a swipeable product carousel with "Buy now" buttons instead of a text link — see RCS for flash sale campaigns.
• Cart and browse recovery: show the exact item left behind, with price and a one-tap checkout button.
• Order and delivery updates: branded status messages with "Track order" and "Contact support" buttons.
• Appointment and test-drive booking: suggested replies for date and time slots, plus a calendar button — see test-drive booking with RCS and SMS.
• Lead generation and loan offers: offer cards with "Check eligibility" or "Call me back" replies — see RCS for NBFC loan offers.
• Feedback and surveys: interactive replies where supported by the platform and campaign configuration.

For campaign planning considerations by business type, see RCS for business in India.

RCS pricing depends on message format, monthly volume, campaign scope, and implementation requirements. MetaReach RCS is priced from ₹0.50 down to ₹0.30 per message by monthly volume, plus GST. Contact us for an implementation estimate.

See the RCS Pricing India 2026 guide for general pricing considerations, or contact our team for current pricing based on your requirements.

RCS API capabilities, sender verification, carrier routing, reporting, and fallback options depend on platform support, provider configuration, and integration scope. Contact MetaReach to discuss the current API requirements for your use case.

Integration timing depends on your stack, configuration, and verification requirements. See the full authentication flow, payload examples, and webhook reference in the RCS API integration guide.