Sell bulk SMS to your clients from a panel that carries your logo and domain. You set the prices and own the relationship. We run the routing, delivery reporting and DLT support.
If you run a digital agency, build websites or set up CRMs, your clients already ask you about SMS. Right now you probably send them to someone else, and that someone else keeps the relationship and the recurring revenue.
A reseller panel changes that. Your client logs into your panel, buys credits from you and calls you when a template gets rejected. You don't need operator connections, an SMPP stack or a team watching delivery queues. That part is ours.
We've supported agencies and IT companies with this model for years. This page explains what you get, how the money works, what DLT means for resellers, and how to get started.
Add SMS to SEO, social and ads retainers. Campaign reporting stays under your brand.
Bundle OTP and alerts into the sites and apps you build, billed through your panel.
Turn advisory work into recurring credit sales without building a platform.
If you're a SaaS platform that wants messaging inside your own product across OTP, WhatsApp and IVR, rather than a separate SMS panel, see our white-label messaging programme for SaaS resellers.
The model is simple. You buy credits from us at a reseller rate, then sell them to clients at the price you choose.
| Element | How it works |
|---|---|
| Your buy rate | Volume-based and quoted individually. Higher committed volume means a lower rate |
| Your selling price | Set by you, per client. For reference, our public retail rate is ₹0.12/SMS including GST |
| Your margin | (Selling price − buy rate) × your clients' monthly volume |
| Bundled services | Template writing, DLT filing help, campaign management, priced however you like |
| DLT fees | Paid by each client to the operator portal, where a fee applies. See DLT registration cost |
A practical tip from resellers who do well: the per-SMS margin is rarely the main income. The real value is in packaging. A school that buys "fee reminders set up and run for the year" pays for your time and expertise, not just for credits. Price the service, not just the message.
This is the part most reseller pitches skip, and it's where most new resellers get stuck.
We help you and your clients with all of the above. That's usually the difference between a reseller who grows and one who spends every week firefighting rejected templates.
| Factor | White-label reseller | Referral only | Own platform |
|---|---|---|---|
| Client relationship | Yours | Provider's | Yours |
| Pricing control | Full | None | Full |
| Infrastructure to build | None | None | Software, operator links, SMPP, monitoring |
| Compliance workload | Shared with us | None | Entirely yours |
| Time to launch | Short once onboarding is done | Immediate | Long |
For most agencies the reseller route is the sensible middle. You own the client and the margin without becoming a telecom company. Curious what sits underneath? Read about our SMS gateway and SMPP connectivity.
It is a bulk SMS panel that carries your company's logo and domain instead of the provider's. You sell SMS to your own clients at your own prices, create their accounts and support them, while the provider runs the SMS routing, network connections and delivery reporting behind the scenes.
As a white-label reseller you sell access to a registered provider's platform; the messages travel through that provider's DLT-registered telemarketer setup. Each of your clients still needs its own DLT entity, sender IDs and templates. If you plan to connect directly to operators yourself, the requirements are different, so speak to us and take your own legal advice.
Your margin is the difference between your buy rate from MetaReach and the price you set for each client, multiplied by their volume. Buy rates are volume-based and quoted individually. Most resellers earn more by bundling SMS with services they already sell, such as websites, CRM setup or digital marketing, than from the per-SMS margin alone.
The panel your clients log into shows your logo and runs on your domain. The SMS they send carries their own DLT-registered sender ID. As the telemarketer in the delivery path, MetaReach appears in the DLT records, which is how the PE-TM chain works for every Indian SMS sender.
Each client registers its own entity, headers and templates on a DLT portal, because DLT records belong to the business sending the message. MetaReach helps you and your clients prepare documents, word templates correctly and complete the PE-TM chain binding.
Yes. The reseller panel includes full API access, so clients can send SMS from their own website, CRM or ERP, check delivery reports and read their balance, all billed against the credits you allocate.
DLT scrubbing blocks messages that don't match a registered template, and promotional SMS is filtered against DND preferences. Beyond that, our reseller agreement requires you to apply acceptable-use terms to your clients, and accounts that send abusive or fraudulent content are suspended to protect every sender on the platform.
Yes. SMS resellers often add other channels later. Our white-label messaging programme for SaaS platforms covers OTP, WhatsApp and IVR alongside SMS.
Tell us about your clients and expected volume. We'll quote your reseller rate and show you the branded panel.
From startups to enterprises — brands that grow with MetaReach
