Bulk SMS for Mumbai Businesses
Mumbai's businesses send SMS for everything from bank OTPs in BKC to wholesale price updates from Masjid Bunder. MetaReach gives them one account for OTP, promotional and service SMS from ₹0.12 per SMS + GST, in English, Hindi, Marathi or Gujarati, with free DLT setup support.
We onboard Mumbai and MMR businesses remotely from our Greater Noida office. We serve 500+ businesses across India, including clients in Mumbai, in business since 2016 (10+ years), and have delivered 500 crore+ SMS. Most OTPs are delivered within 5 seconds on priority routes.
Bulk SMS Price in Mumbai
Pricing is the same in Mumbai as everywhere else in India. You pay by volume, with no setup fee and no monthly minimum. See the full bulk SMS price guide.
| Monthly volume | Price per SMS (+ GST) | Example |
|---|
| 5,000 – 9,999 | ₹0.40 | 5,000 SMS = ₹2,000 |
| 10,000 – 19,999 | ₹0.30 | 10,000 SMS = ₹3,000 |
| 20,000 – 49,999 | ₹0.20 | 25,000 SMS = ₹5,000 |
| 50,000 – 99,999 | ₹0.15 | 50,000 SMS = ₹7,500 |
| 1,00,000 – 5,00,000 | ₹0.12 | 1,00,000 SMS = ₹12,000 |
| Below 5,000 or above 5,00,000 | Custom quote | Talk to sales |
Prices exclude 18% GST. The same rate applies to promotional, service and OTP SMS. One SMS segment is 160 English characters, or 70 characters in Hindi and other Unicode languages. Longer messages are billed as multiple segments.
MetaReach supports your DLT entity, header and template set-up free. The operator's one-time entity registration fee, commonly ₹5,900 including GST, is paid directly on the DLT portal.
Marathi, Hindi and Gujarati SMS
Mumbai is multilingual. Marathi, Hindi and Gujarati all work as Unicode SMS (70 characters per segment). You can run the same campaign in two languages, segmented by the customer's preference, with each template registered in that language on DLT.
Mumbai SMS Campaign Calendar
| When | Occasion | What businesses send |
|---|
| Mar – Apr | Gudi Padwa | Property launches, vehicle and gold offers |
| Jun – Sept | Monsoon | Service alerts, delivery delays, office-closure notices |
| Aug – Sept | Ganeshotsav | Festive offers, sweets and decoration promotions |
| Oct – Nov | Navratri, Diwali | Festive sales, gifting, jewellery |
| Dec – Jan | Year-end, New Year | Restaurant, travel and event promotions |
Festival dates move each year. Register your offer templates two to three weeks early, because operator approval can take a few days in peak season.
Bulk SMS Rules for Mumbai Businesses in 2026
India's commercial SMS rules changed several times between 2024 and 2026. When approved messages suddenly stop delivering, one of the changes below is often the cause. MetaReach checks each of them during onboarding at no extra charge.
- Header suffixes (live since May 2025). Your sender ID now ends with a letter that tells the customer what kind of message it is: -P for promotional, -S for service, -T for transactional and -G for government.
- Pre-tagged template variables (2026). Every variable in a DLT template must be tagged with its type: {#numeric#}, {#alphanumeric#}, {#url#}, {#urlott#}, {#cbn#} or {#email#}. Messages sent on untagged templates can be rejected.
- Whitelisted links and numbers (since October 2024). Any URL, app link or call-back number inside an SMS must be whitelisted on DLT, or the operator can drop the message.
- PE–TM chain binding (since December 2024). Your DLT entity must declare the telemarketer chain that carries your traffic. A broken chain is a common reason approved templates still fail.
- Opt-out in every promotional SMS (TCCCPR amendment, 2025). Promotional messages must give customers a way to opt out. Once someone opts out, you cannot ask them for consent again for 90 days.
- Data protection (DPDP Rules, notified 13 November 2025). The core notice-and-consent duties apply from 13 May 2027. Collecting clear, purpose-specific consent for marketing messages now keeps your list usable after that date.
These rules are national. A business in Mumbai follows the same DLT process as one in Delhi, and we complete it with you over a call and screen-share. See DLT registration support.
Real Results from a Mumbai E-Commerce Brand
A fashion e-commerce brand based out of Andheri West was spending heavily on Meta and Google ads
with diminishing returns. They came to us looking for a cost-effective way to re-engage their
existing customer base - people who'd already bought from them and simply needed a timely nudge.
Here's what happened in 90 days after switching their retention campaigns to SMS:
41%Increase in repeat purchases
5.8×ROI on SMS campaign spend
DLRPer-message delivery reports
2 minAvg. read time after delivery
"We sent 8,500 messages during a weekend flash sale and the website traffic doubled within 20
minutes of sending. SMS gave us results we hadn't seen from paid ads in months." -
Marketing Head, Fashion E-Commerce Brand, Andheri West, Mumbai
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Test delivery and reports with a free trial of 99 SMS, or talk to us about your Mumbai campaign.
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