5 Common Reasons Why WhatsApp Message Templates Get Rejected

1. Using Vague or Spammy Language

One of the most common reasons for rejection is using unclear or promotional phrases like:

• “Click here to win!”
• “Free gift for you!”
• “Buy now before it’s too late!”

WhatsApp’s policy focuses on customer trust. If your message looks like spam or lacks clarity, it won’t get approved.

2. Missing or Improper Variable Formatting

• WhatsApp allows variables like {{1}}, {{2}} to customize messages. But if they’re not used correctly, the template will be rejected.
Example mistake:
• “Hi {{1}}, your order for {{2}} is confirmed.”
• If you submit the above message but don’t explain what each variable will contain during testing, it may cause confusion and lead to rejection.
• Fix:
• Always give a proper sample message during testing, like:
• “Hi Amit, your order for Red Sneakers is confirmed.”

3. Use of URL Without Context

• Sharing just a raw link like “https://example.com” is another red flag. WhatsApp prefers that links are shared with proper context.
Fix:
• Provide a reason for the link. Example:
• “Track your delivery status here: https://example.com/track”

This shows WhatsApp you’re offering real value and not spamming.

4. Grammar and Formatting Errors

Surprisingly, poor grammar or unclear formatting is a major reason behind WhatsApp message approval issues. Messages with typos, inconsistent spacing, or missing punctuation create a bad experience for users.
Fix: Always proofread your messages. Keep them short, clear, and grammatically correct. Use a simple and professional tone.

5. Too Much Promotional or Pushy Tone

WhatsApp strictly monitors promotional content. Overly salesy language often leads to rejection. Messages like “Hurry, offer ends soon!” or “Limited-time deal!” raise red flags.
Fix: Keep your messages transactional or informational when using templates. You can always promote during regular chats after a customer initiates.

Why Businesses in Noida Trust API-Verified Solutions

Many local businesses face repeated template rejections simply because they’re not using the right tools or professional help. Working with a trusted WhatsApp Marketing Company in Noida ensures:
Faster approvals
Proper message formatting
Access to Business WhatsApp API with Blue Tick
Expert support to handle template submissions and rejections
Partnering with the right company not only saves time but improves your campaign success rate drastically.

Final Thoughts:

Understanding the common WhatsApp template mistakes and avoiding them can save your business time and effort. Whether you’re just getting started or scaling up your messaging campaigns, getting expert help from a professional WhatsApp Marketing Company in Noida can help you get access to Business WhatsApp API with Blue Tick, and ensure all your messages are approved smoothly.
If you want to fix your WhatsApp message approval issues once and for all, focus on writing clear, professional templates and let the experts handle the rest.

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WhatsApp Marketing Company in Noida, Business WhatsApp API with Blue Tick, Bulk WhatsApp Marketing in Noida, WhatsApp Templates Rejected Issues