Some SaaS platforms don't just need messaging for their own product — they want to offer messaging capabilities to their own customers, as a feature of their platform. MetaReach's white-label infrastructure lets you do exactly that: resell OTP, WhatsApp, SMS, and IVR capabilities under your own brand, with MetaReach as the infrastructure layer behind the scenes.
How It Works
Your platform's name leads the customer experience; MetaReach operates behind the scenes as your infrastructure provider. Sender identity on channels like WhatsApp still follows that channel's own display rules.
Integrate our white-label endpoints into your existing product, with MetaReach operating behind the scenes as the infrastructure layer — sender display for each channel follows that channel's own rules and profile configuration.
You can price and package messaging as part of your own subscription tiers.
A dedicated account relationship for reseller partners, separate from standard support.
MetaReach's white-label infrastructure lets SaaS platforms resell OTP, WhatsApp, SMS, and IVR capabilities under their own brand. MetaReach can operate behind the scenes as the infrastructure provider within your platform and commercial relationship; end-recipient sender identity follows the rules and profile configuration of each messaging channel (WhatsApp's own business display rules apply there), while SMS sender IDs and email sender names remain fully within your brand's control.
Who This Is For
Wanting to add "messaging" as a product feature.
Industry-specific software wanting to offer built-in customer communication.
Wanting a single messaging backend across all clients, billed and branded per client.
Go Further
White-label reselling is one piece of the SaaS & ERP stack — these resources round out the rest.
In-app alerts and updates delivered via WhatsApp.
Explore WhatsApp NotificationsPassword resets, receipts, and system alerts.
Explore Transactional EmailVoice-based support routing and escalation.
Explore IVR for Customer SupportFull REST API docs, webhooks, and sandbox environment.
View Integration GuideSee how SaaS platforms and ERP providers use this infrastructure.
View Use CasesNeed the rest of the SaaS & ERP communication stack? See the SaaS & ERP Messaging Solutions pillar for OTP, WhatsApp, SMS, Email, and IVR in one place.
Common Questions
MetaReach can operate behind the scenes as the infrastructure provider within your platform and commercial relationship, so your brand leads the customer experience. That said, end-recipient sender identity follows the rules and profile configuration of each messaging channel — for example, WhatsApp governs how its own business/sender identity is displayed to recipients. SMS sender IDs and email sender names, by contrast, are set by you and stay fully within your brand's control.
Yes — you control how you package and price messaging as part of your own offering.
Reseller/white-label arrangements typically involve a dedicated partnership agreement — talk to our team for specifics.
White-label is available across all core channels — the specific combination depends on your product's needs.
From startups to enterprises — brands that grow with MetaReach
