White-Label Messaging for SaaS Resellers

Some SaaS platforms don't just need messaging for their own product — they want to offer messaging capabilities to their own customers, as a feature of their platform. MetaReach's white-label infrastructure lets you do exactly that: resell OTP, WhatsApp, SMS, and IVR capabilities under your own brand, with MetaReach as the infrastructure layer behind the scenes.

How It Works

How White-Label Works

Your Brand, Our Infrastructure

Your customers see your platform's name; MetaReach powers the delivery.

API-First

Integrate our white-label endpoints into your existing product without your customers ever seeing "MetaReach".

Usage-Based Reselling

You can price and package messaging as part of your own subscription tiers.

Dedicated Support

A dedicated account relationship for reseller partners, separate from standard support.

Quick Answer — White-Label Messaging for SaaS Resellers

MetaReach's white-label infrastructure lets SaaS platforms resell OTP, WhatsApp, SMS, and IVR capabilities under their own brand — customers only ever see the reseller's name, while MetaReach powers delivery via API behind the scenes.

Who This Is For

CRM & Business-Tool SaaS Platforms

Wanting to add "messaging" as a product feature.

Vertical SaaS Platforms

Industry-specific software wanting to offer built-in customer communication.

Agencies Managing Multiple Client Accounts

Wanting a single messaging backend across all clients, billed and branded per client.

Go Further

When White-Label Is Just the Start

White-label reselling is one piece of the SaaS & ERP stack — these resources round out the rest.

OTP Authentication API

Fast, scalable login OTP for SaaS platforms.

Explore OTP Authentication API

WhatsApp API for SaaS Notifications

In-app alerts and updates delivered via WhatsApp.

Explore WhatsApp Notifications

Bulk SMS for ERP Alerts

Invoice, inventory, and HR/payroll alerts at scale.

Explore ERP Alerts

Email API for Transactional Emails

Password resets, receipts, and system alerts.

Explore Transactional Email

IVR for SaaS Customer Support

Voice-based support routing and escalation.

Explore IVR for Customer Support

Messaging API Integration Guide

Full REST API docs, webhooks, and sandbox environment.

View Integration Guide

SaaS & ERP Use Cases

See how SaaS platforms and ERP providers use this infrastructure.

View Use Cases

Need the rest of the SaaS & ERP communication stack? See the SaaS & ERP Messaging Solutions pillar for OTP, WhatsApp, SMS, Email, and IVR in one place.

Common Questions

Frequently Asked Questions

Will my customers see MetaReach's name anywhere?

No — white-label integration is designed so your customers interact only with your brand.

Can I set my own pricing for messaging within my product?

Yes — you control how you package and price messaging as part of your own offering.

Is this a separate contract from MetaReach's standard API access?

Reseller/white-label arrangements typically involve a dedicated partnership agreement — talk to our team for specifics.

Does this work across all channels (OTP, WhatsApp, SMS, IVR), or only some?

White-label is available across all core channels — the specific combination depends on your product's needs.