Sub-6-second OTP delivery, DLT-compliant payment alerts, and rich WhatsApp/RCS loan offers — one platform for fintech, NBFC, and payment app communication.
MetaReach Marketing provides a complete, DLT-compliant communication stack for Indian fintech companies, NBFCs, and payment platforms — OTP authentication delivered in under 6 seconds, transactional payment alerts, WhatsApp Business API for statements and support, RCS for rich loan and credit card offers, and Voice OBD for EMI reminders. Every channel runs on DLT-registered infrastructure under TRAI regulations. Free demo available.
A fintech app lives or dies on trust, and trust is built message by message: a login OTP that arrives instantly, a payment alert that lands the moment money moves, a loan offer that reaches the right customer without tripping spam filters or DND restrictions. Get any one of these wrong — a delayed OTP, a missed fraud alert, a promotional message sent to a DND number — and it's not just a support ticket, it's a trust problem that costs customers.
Most fintech platforms in India end up stitching together three or four vendors to cover SMS, WhatsApp, RCS, and voice — each with its own dashboard, its own compliance paperwork, and its own support queue. MetaReach Marketing brings all five channels under one account, one DLT registration, and one team that already understands the difference between an OTP route and a promotional route, because getting that distinction wrong is the single most common compliance mistake fintech companies make.
Five channels, each suited to a different moment in the fintech customer journey — from the instant a user logs in to the day their EMI is due.
Sub-6-second delivery on dedicated priority routes, DND-exempt under TRAI's transactional classification. Built for login verification, transaction approval, and account security across banking, lending, and payment apps. Direct carrier connections to Jio, Airtel, Vi, and BSNL keep OTPs arriving even during EMI due dates or flash-sale payment spikes.
Explore OTP Authentication →Real-time transaction confirmations, balance updates, and fraud notifications on dedicated transactional routes that bypass DND restrictions. Because these routes are reserved strictly for account-related content, they carry none of the deliverability risk of mixing promotional and transactional traffic on one sender ID.
Explore Payment Alert SMS →Verified sender identity for statement delivery, KYC reminders, and two-way customer support, with pre-approved templates built to meet Meta's financial services policy requirements. Customers reply directly to resolve a query instead of calling a support line.
Explore WhatsApp for Fintech →Rich, branded loan and credit card offers with interactive "Apply Now" buttons, verified sender badges, and read receipts, delivered natively inside the Android messaging app with no separate download required — a stronger first impression than a plain-text promotional SMS.
Explore RCS for NBFC →Pre-recorded EMI due-date calls in the customer's preferred regional language, reducing missed payments without the cost of running a live collections team for routine reminders.
Explore Voice OBD →
Every channel above runs on DLT-registered infrastructure under TRAI regulations. Our DLT registration support team handles Principal Entity registration, sender ID approval, and template sign-off — the foundation every OTP, transactional, and promotional message depends on. Getting the route classification right (OTP vs. transactional vs. promotional) is the difference between a message that reaches a DND-registered customer instantly and one that never gets delivered at all. See our DLT compliance guide for fintech SMS for a full breakdown of the three routes.
OTP authentication, transactional SMS for payment alerts, WhatsApp Business API, RCS messaging, and Voice OBD for EMI reminders — all on DLT-registered infrastructure under TRAI regulations.
Yes. OTP SMS is classified as transactional under TRAI rules, which means it can be sent 24/7 to DND-registered numbers, unlike promotional SMS.
MetaReach delivers OTPs in under 6 seconds on dedicated priority routes connected directly to Jio, Airtel, Vi, and BSNL.
Yes, subject to Meta's and telecom operators' policies for financial services messaging. RCS supports rich, verified-sender loan offers with interactive buttons, and WhatsApp Business API supports pre-approved promotional templates for opted-in customers.
Yes. Every bulk SMS sender in India, including fintech and NBFC platforms, must register as a Principal Entity on the DLT platform with approved sender IDs and templates before sending OTP, transactional, or promotional messages.
OTP and transactional routes are DND-exempt and reserved strictly for account security and service updates. Promotional routes — used for loan offers or new product pitches — can only reach opted-in customers between 9 AM and 9 PM and are blocked for DND-registered numbers. Sending promotional content on a transactional route risks the sender ID being blacklisted.
From startups to enterprises — brands that grow with MetaReach
