Promotional-route bulk SMS for authorized election outreach — reach every voter in your constituency, subject to TRAI regulations and Election Commission guidelines.
Read This First
TRAI classifies SMS routes by the type of content being sent, not by who is sending it. Understanding this one rule prevents template rejections, sender ID suspension, and blacklisting.
Election campaign messages — candidate announcements, rally invites, vote reminders — are classified as promotional content. This route respects the DND (Do Not Disturb) registry and delivers only between 9 AM and 9 PM, as TRAI requires for all promotional traffic.
This route is reserved for genuine account-related content — OTPs, payment confirmations, service alerts — and bypasses DND specifically for that narrow purpose. Using it for campaign or promotional messaging misuses its approved purpose under TRAI rules.
Election campaign SMS must be sent via the Promotional route, which filters out DND-registered numbers and delivers between 9 AM and 9 PM per TRAI regulations. The Transactional route cannot legally be used for campaign messaging — it is reserved for account-related content like OTPs and order confirmations.
Use Cases
The same infrastructure covers every stage of an authorized campaign timeline, from announcement to polling day.
Introduce a candidacy, share a manifesto link, or announce a campaign launch to a constituency-wide contact list in one send.
Send date, time, and venue details for public meetings and rallies, with reminders as the event approaches.
Follow up after an event or interaction with a short thank-you note — a low-cost way to maintain goodwill through a long campaign.
Send polling-day reminders with booth information, timed for delivery within the permitted window and outside any silence-period restriction.
Full Unicode SMS support for Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada and other regional languages — reach voters in the language they read most comfortably.
Track sent, delivered, and failed counts as a campaign runs, so field teams can follow up where delivery gaps appear.
Illustrative Only
Generic examples for illustration only — every real campaign requires its own DLT-approved template with the actual content that will be sent.
Common Questions
No. Election campaign SMS must be sent via the Promotional route, which automatically filters out DND (Do Not Disturb) registered numbers and delivers only between 9 AM and 9 PM, per TRAI regulations. Reaching DND numbers would require the Transactional route, which is reserved for genuine transactional content (like OTPs and account alerts) and cannot legally be used for campaign or promotional messaging.
You need a DLT-registered Principal Entity and an approved alphanumeric sender ID (typically 6 characters, reflecting the campaign or entity name) registered on the DLT platform, along with pre-approved message templates matching your exact SMS content. MetaReach handles this registration process for every campaign.
TRAI classifies SMS routes by content type, not by sender preference. The Transactional route is reserved for account-related, non-promotional content — OTPs, order confirmations, service alerts — and bypasses DND specifically for that purpose. Campaign and promotional content, including election messaging, is content-classified as Promotional and must use that route. Using the Transactional route for campaign messages misuses the route's approved purpose and risks template rejection, sender ID suspension, or blacklisting.
Yes. MetaReach's bulk SMS platform supports Unicode SMS for Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, and other Indian regional languages, so campaign messages can be sent in the language voters are most comfortable reading.
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