MSG91 vs MetaReach pricing compared at the same volumes, so you can see which one costs less for the way you send.
MSG91 is a well-known Indian messaging platform. Businesses look for an alternative mainly for two reasons: cost at higher volume, and wanting more help with DLT and setup.
This page compares the two providers using the rates each one publishes, at the same volumes, and is open about where MSG91 comes out cheaper. For a wider view across more providers, see our SMS pricing comparison for India.
MSG91 lists prices at specific pack sizes. The table shows those packs next to the MetaReach slab each one falls into. All prices are per SMS and exclude 18% GST.
| Monthly volume | MSG91 (listed) | MetaReach | Lower price |
|---|---|---|---|
| 5,000 SMS | ₹0.25 | ₹0.40 | MSG91 |
| 16,500 SMS | ₹0.20 | ₹0.30 | MSG91 |
| 30,000 SMS | ₹0.18 | ₹0.20 | MSG91 |
| 60,000 SMS | ₹0.17 | ₹0.15 | MetaReach |
| 1,17,648 SMS | ₹0.17 | ₹0.12 | MetaReach |
| 4,50,000 SMS | ₹0.17 | ₹0.12 | MetaReach |
MSG91 rates from msg91.com/in/pricing, checked 12 October 2026. MSG91 also states that personalised pricing down to ₹0.13 per SMS is available through its sales team, and lists ₹0.16 per SMS at 9,62,500 SMS. Prices change; check each provider's own page before deciding. MetaReach rates are from our pricing page and apply to promotional, transactional, service and OTP SMS alike.
The same comparison as monthly totals, before GST.
| Monthly volume | MSG91 | MetaReach | Difference |
|---|---|---|---|
| 5,000 SMS | ₹1,250 | ₹2,000 | MSG91 lower by ₹750 |
| 16,500 SMS | ₹3,300 | ₹4,950 | MSG91 lower by ₹1,650 |
| 30,000 SMS | ₹5,400 | ₹6,000 | MSG91 lower by ₹600 |
| 60,000 SMS | ₹10,200 | ₹9,000 | MetaReach lower by ₹1,200 |
| 1,17,648 SMS | ₹20,000 | ₹14,118 | MetaReach lower by ₹5,882 |
| 4,50,000 SMS | ₹76,500 | ₹54,000 | MetaReach lower by ₹22,500 |
| Area | MSG91 | MetaReach |
|---|---|---|
| Buying model | Self-serve packs bought online; custom pricing via sales | Volume slabs; written quote, custom rates above 5 lakh SMS |
| Rate by SMS type | See MSG91's pricing for each product | Same slab rate for promotional, transactional, service and OTP |
| DLT help | Check MSG91's current terms | Help with entity, header and template registration at no extra charge |
| Setup style | Built for teams that integrate and run things themselves | Hands-on help with templates, sender IDs and first campaigns |
| Other channels | Multiple channels on one platform | SMS, WhatsApp Business API, RCS, IVR, voice and email from one team |
| Integration | APIs and SDKs | SMS API and web panel |
We've kept MSG91's side to what its own pricing page shows. For anything not covered here, MSG91's website is the best source.
You send under 50,000 SMS a month, buy credits occasionally, and your developers prefer to set everything up themselves.
You send 50,000 SMS or more a month, want one rate across OTP and promotional traffic, or want a team to handle DLT and template approvals with you.
Compare the all-in cost: rate, GST, DLT charges, credit validity and support. The cheapest headline rate isn't always the cheapest bill.
Your DLT registration belongs to your business, not to your SMS provider, so switching does not mean starting over.
It depends on volume. Based on both providers' published rates as of October 2026, MSG91 is cheaper below about 50,000 SMS a month, and MetaReach is cheaper from 50,000 SMS a month upwards, reaching ₹0.12 per SMS from 1 lakh SMS. Both sets of rates exclude 18% GST.
MSG91's pricing page, checked in October 2026, lists India SMS from ₹0.25 per SMS for 5,000 SMS down to ₹0.16 per SMS for 9,62,500 SMS, plus 18% GST, with personalised pricing available through its sales team. Check MSG91's own pricing page for current rates.
MetaReach bulk SMS costs ₹0.40 per SMS for 5,000 to 9,999 SMS a month, ₹0.30 for 10,000 to 19,999, ₹0.20 for 20,000 to 49,999, ₹0.15 for 50,000 to 99,999 and ₹0.12 for 1,00,000 to 5,00,000 SMS, plus 18% GST. The same rates apply to promotional, transactional, service and OTP SMS.
Usually yes. DLT registration belongs to your business, not to the SMS provider. Your existing Principal Entity ID, sender headers and approved templates can be linked to MetaReach, and our team helps with the DLT steps at no extra charge.
MSG91 is built around self-serve accounts and developer APIs, which suits product teams who want to integrate and buy credits on their own. MetaReach offers an SMS API as well, with more hands-on help for DLT, templates and campaign setup, which suits teams who want support rather than a fully self-serve tool.
No. MetaReach Marketing is an independent company and is not affiliated with, endorsed by or sponsored by MSG91. MSG91 is a trademark of its owner and is used here only to identify the service being compared.
Share your monthly volume, SMS types and current provider. We'll send a written quote you can put next to your MSG91 bill.
MSG91 is a trademark of its respective owner. MetaReach Marketing is not affiliated with or endorsed by MSG91. Competitor information is based on publicly available pricing checked on 12 October 2026 and may have changed since.
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