Fast2SMS vs MetaReach pricing compared at the same monthly volumes, so you can see which costs less for the way you send.
Fast2SMS is a popular self-serve SMS platform in India, known for its low ₹100 starting recharge and wallet-based pricing. Businesses look for an alternative once their volume grows, or when they want more help with DLT, templates and setup.
This page compares the two providers using the rates each one publishes, at the same monthly volumes, and is open about where Fast2SMS comes out cheaper. For a wider view across more providers, see our SMS pricing comparison for India.
Fast2SMS prices DLT bulk SMS by how much you recharge at a time, not by how many SMS you send a month. A bigger recharge unlocks a lower per-SMS rate for a set period.
| Recharge amount | Rate per SMS | Rate validity |
|---|---|---|
| ₹100 – ₹3,999 | ₹0.25 | Unlimited |
| ₹4,000 – ₹7,999 | ₹0.21 | 6 months |
| ₹8,000 – ₹13,999 | ₹0.19 | 6 months |
| ₹14,000 – ₹59,999 | ₹0.17 | 12 months |
| ₹60,000 – ₹1,29,999 | ₹0.15 | 12 months |
| ₹1,30,000 – ₹5,99,999 | ₹0.13 | 12 months |
| ₹6,00,000 and above | ₹0.11 | 24 months |
From fast2sms.com/pricing, checked 19 October 2026. The page states the rate applies to all SMS types, including OTP and API SMS, and does not say whether GST is included. Prices change; check Fast2SMS's own page before deciding.
To compare like with like, the table assumes you recharge Fast2SMS for one month's volume at a time. The Fast2SMS rate shown is the one that recharge amount unlocks.
| Monthly volume | Fast2SMS | MetaReach (+18% GST) | Lower cost |
|---|---|---|---|
| 5,000 SMS | ₹0.25 = ₹1,250 | ₹0.40 = ₹2,000 | Fast2SMS |
| 10,000 SMS | ₹0.25 = ₹2,500 | ₹0.30 = ₹3,000 | Fast2SMS |
| 20,000 SMS | ₹0.21 = ₹4,200 | ₹0.20 = ₹4,000 | MetaReach |
| 50,000 SMS | ₹0.19 = ₹9,500 | ₹0.15 = ₹7,500 | MetaReach |
| 1,00,000 SMS | ₹0.17 = ₹17,000 | ₹0.12 = ₹12,000 | MetaReach |
| 5,00,000 SMS | ₹0.15 = ₹75,000 | ₹0.12 = ₹60,000 | MetaReach |
A lower Fast2SMS rate lasts for a fixed period: 6, 12 or 24 months depending on the recharge. When that period ends, the rate returns to the default ₹0.25 per SMS. Your remaining wallet balance stays usable, but it is then spent at the default rate.
In practice, this rewards businesses that recharge large amounts and send steadily. If your volume is seasonal, for example heavy during festivals and quiet in between, check how much balance you would carry past the validity date before choosing a large recharge.
| Area | Fast2SMS | MetaReach |
|---|---|---|
| Starting point | Recharge from ₹100 | Slabs from 5,000 SMS |
| Pricing model | Wallet; rate set by recharge amount, with validity | Monthly volume slabs; written quote |
| Rate by SMS type | One rate across types, per its pricing page | One slab rate across promotional, transactional, service and OTP |
| DLT help | Check Fast2SMS's current terms | Help with entity, header and template registration at no extra charge |
| Setup style | Self-serve dashboard | Hands-on help with templates, sender IDs and first campaigns |
| Other channels | Check Fast2SMS's current products | SMS, WhatsApp Business API, RCS, IVR, voice and email from one team |
| Integration | SMS API | SMS API and web panel |
We've kept Fast2SMS's side to what its own pricing page shows. For anything not covered here, Fast2SMS's website is the best source.
You send under 20,000 SMS a month, want to start with a small recharge, and are happy to manage DLT and templates yourself.
You send 20,000 SMS or more a month, prefer paying by monthly volume rather than large upfront recharges, or want a team to help with DLT approvals.
Compare the all-in cost: rate, GST, DLT charges, validity and support. The cheapest headline rate isn't always the cheapest bill.
Your DLT registration belongs to your business, not to your SMS provider, so switching does not mean starting over.
It depends on volume. Using both providers' published rates as of October 2026, Fast2SMS is cheaper below about 20,000 SMS a month, and MetaReach is cheaper from 20,000 SMS a month upwards. At 1 lakh SMS, MetaReach charges ₹0.12 per SMS against Fast2SMS's ₹0.17.
Fast2SMS's pricing page, checked in October 2026, sets the DLT bulk SMS rate by recharge amount: ₹0.25 per SMS for recharges of ₹100 to ₹3,999, falling to ₹0.21, ₹0.19, ₹0.17, ₹0.15, ₹0.13 and ₹0.11 per SMS for recharges of ₹6 lakh or more. Lower rates come with a validity period, after which the rate returns to ₹0.25.
MetaReach bulk SMS costs ₹0.40 per SMS for 5,000 to 9,999 SMS a month, ₹0.30 for 10,000 to 19,999, ₹0.20 for 20,000 to 49,999, ₹0.15 for 50,000 to 99,999 and ₹0.12 for 1,00,000 to 5,00,000 SMS, plus 18% GST. The same rates apply to promotional, transactional, service and OTP SMS.
Fast2SMS's pricing page does not say whether its per-SMS rates include GST, so check at checkout. MetaReach's rates exclude GST, which is added at 18% on the invoice.
Usually yes. DLT registration belongs to your business, not to the SMS provider. Your existing Principal Entity ID, sender headers and approved templates can be linked to MetaReach, and our team helps with the DLT steps at no extra charge.
No. MetaReach Marketing is an independent company and is not affiliated with, endorsed by or sponsored by Fast2SMS. Fast2SMS is a trademark of its owner and is used here only to identify the service being compared.
Share your monthly volume, SMS types and current provider. We'll send a written quote you can put next to your Fast2SMS costs.
Fast2SMS is a trademark of its respective owner. MetaReach Marketing is not affiliated with or endorsed by Fast2SMS. Competitor information is based on publicly available pricing checked on 19 October 2026 and may have changed since.
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