All plans at a flat ₹0.12 per OTP SMS. Sub-5-second delivery, 99% success rate, DLT-compliant routes — all networks covered. No lock-in. Free trial available.
India's Trusted OTP
Gateway
OTP SMS is a one-time password sent to a customer's mobile number to verify their identity. Whether someone is logging into your app, completing an online payment, or activating a new account — they expect that OTP to arrive instantly.
A 10-second delay at the OTP step causes users to leave. A failed OTP means a failed transaction — and a customer who may not come back. That's why the quality of your OTP SMS provider is one of the most business-critical decisions you'll make.
No hidden charges. No setup fees. No contracts. Just one honest, flat OTP SMS rate that scales with your business — plans differ by volume and features, not price.
Up to 10,000 OTPs per month
10,001 – 50,000 OTPs per month
50,000+ OTPs per day
All prices are a flat ₹0.12 per-OTP, billed only when the message is delivered to the recipient's handset. Unanswered, unreachable, or network-error messages are not charged. GST applicable at 18%. DLT registration is included for all plans. Enterprise clients with custom infrastructure needs can still contact our sales team for a tailored setup.
One flat rate, billed strictly per successfully delivered OTP — not per attempt, not per API call. Not sure this is the right fit? See our OTP SMS Services for the full feature overview.
You are charged ₹0.12 only when an OTP is confirmed delivered to the recipient's handset. Sending an API request does not itself incur a charge — the delivery confirmation from the telecom operator does.
The per-OTP rate stays flat at ₹0.12 whether you're a startup on the Starter slab (up to 10,000/month), a growing SME on the Growth slab (10,001–50,000/month), or an Enterprise sending 50,000+ a month — plans differ by features and support, not price per message.
Your monthly invoice shows total delivered OTPs × ₹0.12, plus 18% GST, itemised per billing cycle — no bundled "platform fee" or vague line items to decode.
No. API access is not a separate paid tier — it's billed exactly like sending from the dashboard.
Think of the API as a delivery channel, not a product. What you pay for is the delivered OTP — ₹0.12 each — regardless of whether it left your system through our dashboard, our REST API, or SMPP. For endpoints, authentication, and code samples, see our OTP API Service page.
A clear breakdown of which delivery outcomes are billed and which are not.
| Delivery Outcome | Billed? | What Happens |
|---|---|---|
| Delivered to handset | Billed — ₹0.12 | Telecom operator confirms delivery receipt (DLR); this is the only outcome charged. |
| Failed — number unreachable / switched off | — | Automatic retry on backup route; if still undelivered, not charged. |
| Failed — invalid or non-existent number | — | Rejected before dispatch or immediately after; not charged. |
| Failed — operator/network rejection | — | Logged with a failure reason in your dashboard; not charged. |
| Retry attempts (before final delivery) | — | Only the final successful delivery is billed — intermediate retries on backup routes are not charged separately. |
| Pending / no DLR received within timeout | — | Treated as undelivered and not charged unless a delayed DLR later confirms delivery. |
Every attempt — billed or not — is logged with a timestamp and failure reason in your delivery dashboard, so your finance and support teams can reconcile exactly what happened to every OTP.
On Enterprise plans, Voice OTP can automatically trigger when SMS delivery fails or times out — billed separately, and only when actually used.
Every OTP attempt starts on the SMS channel at the standard flat rate of ₹0.12 per delivered message. This is where the vast majority of OTPs succeed.
If SMS delivery fails or is delayed, our system can automatically trigger a Voice OTP call. Voice OTP is billed per call, not per message — the exact per-call rate depends on retry attempts allowed, monthly call volume, and language (English/Hindi is included at base price; regional-language recordings may carry a setup fee). See Voice OTP Service for full pricing factors.
Voice fallback only fires on the small percentage of OTPs that fail on SMS — for most businesses, that's a low single-digit percentage of total volume. You are never billed for both channels on a single successful SMS delivery; Voice OTP is billed only on the attempts that actually reach the fallback step. For the full failover logic and setup steps, see our SMS to Voice OTP Fallback Guide.
TRAI's DLT registration is mandatory for every commercial SMS sender in India — here's the real cost breakdown, and what Meta Reach covers for you.
| Cost Component | Who Charges It | Amount | With Meta Reach |
|---|---|---|---|
| Telecom operator entity registration fee | Telecom operator (TRAI-mandated) | ₹5,900 (₹5,000 + 18% GST), one-time | Unavoidable industry-wide fee — same with any provider |
| Registration on additional operators | Telecom operator | Generally free | Handled as part of onboarding |
| Provider service/handling fee | Most bulk SMS providers | ₹3,000 – ₹5,900 extra | ₹0 — waived |
| Sender ID & OTP template approval | Provider (submission & tracking) | Often billed separately elsewhere | Included free |
The only cost you cannot avoid with any provider is the ₹5,900 one-time fee TRAI requires be paid to your first telecom operator. Everything else — entity paperwork, sender ID approval, OTP template registration, and registration on the remaining networks — is handled by our team at no extra charge as part of onboarding. See full details on our DLT Registration Support page, or read our complete OTP SMS DLT Compliance Guide for the full registration and template-approval process.
Same flat rate, very different rules and routing — here's what actually separates the two.
| Factor | Normal (Promotional) SMS | OTP SMS |
|---|---|---|
| Price | ₹0.12/SMS | ₹0.12/OTP |
| DND-registered numbers | ❌ Blocked | ✅ Delivered — DND-exempt |
| Sending hours | 9 AM – 9 PM IST only | 24/7, including holidays |
| Route priority | Standard bulk route | Priority transactional route |
| Typical delivery speed | Seconds to a few minutes at high volume | 3–5 seconds |
| Route failover | Standard | Automatic backup route on delay |
| DLT registration | Required | Required |
| Typical use | Offers, discounts, campaigns | Login, payment, and identity verification |
Real numbers at the flat ₹0.12/OTP rate — plus 18% GST — for three common monthly volumes.
| Monthly Volume | Base Cost (₹0.12 × Volume) | + 18% GST | Total Payable | Recommended Plan |
|---|---|---|---|---|
| 10,000 OTPs | ₹1,200 | ₹216 | ₹1,416 | Starter |
| 1,00,000 OTPs (1 Lakh) | ₹12,000 | ₹2,160 | ₹14,160 | Enterprise (exceeds Growth's 50,000/month cap) |
| 10,00,000 OTPs (10 Lakh) | ₹1,20,000 | ₹21,600 | ₹1,41,600 | Enterprise — dedicated infrastructure |
Multiply your expected monthly delivered OTPs by ₹0.12, then add 18% GST — that's your monthly bill at any volume, on any plan. There's no separate calculation for API usage, and failed deliveries are never included in the count.
No surprise add-on charges. The features below are included across all pricing tiers.
| Feature | Starter | Growth | Enterprise |
|---|---|---|---|
| Price per OTP | ₹0.12 | ₹0.12 | ₹0.12 |
| Monthly volume | Up to 10,000 | 10,001 – 50,000 | 50,000+/day |
| Delivery speed | 3–5 seconds | 3–5 seconds | < 3 seconds |
| Delivery rate | 99%+ | 99%+ | 99.9%+ (SLA) |
| DLT registration | Included | Included | Included |
| REST API access | Yes | Yes | Yes + SMPP |
| Webhook callbacks | — | Yes | Yes |
| Route failover | Auto | Auto + Backup | Dedicated routes |
| WhatsApp OTP fallback | — | Available | Available |
| Voice OTP fallback | — | — | Available |
| Reporting dashboard | Basic | Advanced | Custom + API |
| Support | Email + Chat | Phone + Email | 24/7 Dedicated |
| Free trial | Yes | Yes | Yes (POC) |
We're not just a gateway. We're a team based in Noida that manages your OTP infrastructure end-to-end — from DLT setup to integration to ongoing monitoring.
Our priority routes deliver OTPs in 3–5 seconds on average. During peak hours, automatic failover kicks in instantly — your users never wait. See our OTP SMS service page for technical details.
All our OTP routes are registered on TRAI's DLT platform. We handle your entity registration, sender ID, and template approvals — no extra fees. Your messages are never blocked by telecom operators.
Direct connections with Jio, Airtel, Vi, and BSNL. Every OTP reaches every subscriber — across metro cities, tier-2 towns, and rural India. No gaps in coverage.
REST API with JSON/XML support, webhook callbacks, retry logic, and sandbox mode. Integration documentation for PHP, Python, Node.js, Java, and .NET. Most teams go live in under an hour.
You pay only when an OTP is delivered. Unanswered or failed messages are free. DLT registration is included. No setup fee. No monthly minimum. No lock-in contract.
Our support team is based in Noida, Sector 18. Businesses in Delhi NCR get same-day assistance for technical issues. Growth and Enterprise clients get a dedicated account manager.
From sign-up to your first OTP delivery — here's the exact process, no jargon.
Call us on +91-7669999219 or fill out our contact form. Tell us your expected monthly OTP volume and use case — banking, e-commerce, healthcare, or anything else. We'll recommend the right plan within the hour.
Our team registers your entity, sender ID, and OTP message templates on the TRAI DLT platform. This typically takes 4 hours. You don't need to navigate the DLT portal yourself — we do it for you.
We provide your API credentials, documentation, and sandbox access. Your development team integrates our REST API into your application. Most teams complete this in under one hour. We're available on call if they need help.
Run complete OTP flows in our sandbox environment before switching to production. Check delivery speeds, test retry logic, and validate delivery reports. Once everything passes your testing, flip to production in one API parameter change.
Track delivery rates, failure reasons, and average delivery times on your live dashboard. As your volume grows, upgrading your plan takes one conversation with your account manager — no re-integration needed.
Any business that needs to verify users, secure transactions, or authenticate access relies on OTP SMS. Here's how different industries use our service.
Banking & Finance
Transaction OTPs, login verification, card activation, fraud alerts
E-Commerce
Checkout OTPs, delivery verification codes, account sign-up
Healthcare
Patient portal login, appointment confirmation, lab report access
Education
Student enrollment OTPs, exam access, LMS login verification
Fintech & Wallets
Payment authentication, KYC verification, wallet transfers
Travel & Hospitality
Booking OTPs, check-in verification, loyalty programme login
Real Estate
Site visit confirmation OTPs, payment verification, portal login
SaaS & Enterprise
Two-factor authentication, employee access, API-level user verification
You don't need to pay extra for the basics. Here's what every Meta Reach OTP SMS plan includes from day one.
Every OTP travels through a TRAI-registered, DLT-compliant priority transactional route. This ensures no telecom operator blocks your message and that DND-registered numbers receive their OTPs without issue. We handle all DLT paperwork during onboarding.
Our OTP SMS API uses standard HTTP calls, supports JSON and XML, and includes webhook delivery receipts. Before going live, you get sandbox credentials to test your complete integration — login flows, error handling, and retry scenarios — without using real credits.
Track every OTP — sent, delivered, failed, and the reason for failure — on your live dashboard. See delivery rates by time of day, network, and region. Export reports for internal billing, compliance documentation, or client reporting.
If the primary telecom route is congested or delayed, our system automatically switches to a backup route within milliseconds. This happens without any intervention from you or your team. Your end-users see no delay — their OTP still arrives in under 5 seconds.
Already running OTP SMS with another provider?
Switch to Meta Reach in 24 hours.We'll migrate your DLT templates, match your current volume rate, and get your team integrated before your next billing cycle. No downtime, no re-registration hassle.
Request a Migration Quote
Can't find your answer? Call us at +91-7669999219 or email info@metareachmarketing.com.
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