Pre-recorded voice broadcast that delivers the candidate's own voice to every voter's phone — personal, affordable, and DLT-compliant, with pay-per-connected-call pricing.
How It Works
OBD — outbound dialing — turns one recorded message into thousands of individual phone calls, each one played the moment a voter picks up.
The candidate or a campaign spokesperson records a short voice message — an announcement, a rally invite, or a vote-day reminder — in the language voters speak at home.
The system dials every number on the constituency contact list automatically, at scale, and plays the recording the moment the call connects — no manual dialing, no call centre required.
An optional interactive layer: the message can end with "press 1 to speak to a volunteer" or "press 1 to confirm attendance," routing interested voters to a live line in real time.
Why Voice
The same information lands differently depending on how it arrives. A recorded voice — especially the candidate's own — carries a personal weight that a text message cannot replicate.
The voter hears tone, sincerity, and intent directly from the candidate's voice. It feels like being spoken to personally, even at scale, and works just as well for voters who may not read text messages closely.
A text message depends entirely on being opened and read. It carries no tone, and for voters who skim their inbox or read slowly, the message may never really land the way it was intended.
Voice OBD delivers a pre-recorded message — usually in the candidate's own voice — directly to a voter's phone at scale, with an optional press-1-to-connect option for live follow-up. It feels more personal than SMS text and reaches voters who may not read messages closely, all on pay-per-connected-call pricing.
Use Cases
One recorded message, reused across every stage of an authorized campaign timeline.
A direct introduction or manifesto highlight, in the candidate's own recorded voice, sent to the full constituency list.
Voice reminders with venue, date, and time — useful as a follow-up to an SMS or WhatsApp invite closer to the event.
A polling-day voice reminder with booth details, timed for delivery within the permitted window and outside any silence-period restriction.
End the message with "press 1 to volunteer" and route every interested responder straight to a live line or callback queue.
Record the same message in Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, and other regional languages, so every voter hears it in the language they understand best.
Connect rate, call duration, and press-1 response counts update live, so field teams can see engagement while the campaign is still running.
Pricing
Every OBD campaign is billed on a pay-per-connected-call basis — you pay only when a call connects and the recording plays. Numbers that are busy, switched off, unreachable, or unanswered are not charged, so campaign spend tracks real reach instead of dial attempts.
This is the same transparent billing model used across the outbound voice industry, and it means a campaign with a large but partially unreachable list is not paying for calls that never landed.
Differentiator
Field teams do not need to wait until a campaign finishes to know if it is working.
See what share of the dialed list actually answered and heard the message, updated as the broadcast runs.
Track how long voters stayed on the line — a strong signal for whether the message held attention through to the end.
Every press-1 response is logged in real time, so a volunteer callback list builds itself as the campaign runs, not after it ends.
Illustrative Only
Generic examples for illustration only — every real campaign requires its own DLT-approved script with the actual content that will be recorded and sent.
Voice OBD is a one-way, outbound broadcast: the system calls voters and plays a recording. For a two-way, interactive line where voters call in themselves — a helpline, a feedback line, or a menu-based routing system — see our dedicated IVR for Election Campaigns page.
And for voters who just want to register support with zero effort, pair OBD with a Missed Call Campaign — a single free ring is often the easiest inbound action a voter will take after hearing a voice message.
Common Questions
OBD stands for Outbound Dialing — a pre-recorded voice message, usually in the candidate's own voice, is automatically called out to a large voter contact list. Voters who pick up hear the message directly, and can press a key (like 1) to connect live to a volunteer or campaign line if the message includes that option.
No. MetaReach's OBD pricing is pay-per-connected-call — you are billed only for calls that actually connect and play the message, not for numbers that are busy, switched off, or unanswered. This keeps campaign spend transparent and tied to real reach, not dial attempts.
No. OBD is outbound — the system calls voters and plays a message automatically. IVR is inbound — a voter calls a number and navigates a menu themselves. Campaigns often use both together: OBD to broadcast a message with a press-1-to-connect option, and a separate IVR helpline for voters who call in on their own with questions or feedback.
Yes. Voice messages can be recorded in Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, and other regional languages, in the candidate's or a spokesperson's own voice, so the message lands the way voters actually speak and listen.
Real-time reporting covers connect rate, call duration, and press-1 response counts, so field teams can see how many voters heard the full message and how many asked to be connected live, while the campaign is still running.
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