Generic, ready-to-adapt SMS templates for election campaigns — rally announcements, thank-you messages, vote reminders, and volunteer alerts.
Before You Use These
Every template below uses placeholder fields like [Candidate Name]
and [Constituency] instead of real names, and carries no party branding. They are
starting points to adapt, not messages to copy and send.
No. These are generic, illustrative examples with placeholder fields. Every real campaign must submit its own exact message content — with real names and details — for DLT template approval before it can be sent, and the live message must match the approved template exactly.
Templates
Rally Invite
Thank-You-for-Voting
Reminder-to-Vote
Volunteer Call-to-Action
Event Update
Candidate Announcement
Manifesto Launch
Compliance Notes
These templates are starting points for wording — not a substitute for the approvals every election SMS campaign needs before it reaches a single voter. The notes below cover what applies on top of the DLT process.
Election-period bulk SMS content, including messages adapted from these templates, may require pre-certification by the Media Certification and Monitoring Committee (MCMC) before release — a requirement from the Election Commission of India that is separate from, and in addition to, DLT template approval. See our Election Communication Compliance Guide for the full detail across every compliance layer.
Every SMS template, however close to these examples, must be submitted with its exact wording for DLT approval under a registered Principal Entity and sender ID before it can send. The live message reaching a recipient must match the approved template — it cannot be edited after approval without resubmitting for a fresh review.
DLT template approval distinguishes between fixed text — wording that stays the same on every
send — and variable fields, the portions that change per recipient or per send (shown here as
bracketed placeholders like [Candidate Name] and [Constituency] for
readability). Only the variable portions can differ between individual messages; the fixed
wording must match the approved template exactly.
Fields such as [Candidate Name], [Constituency], [Venue],
and [Date] stand in for real campaign details and are illustrative only. A real
campaign replaces every placeholder with its own exact wording, and it's that real wording —
not this generic version — that goes through DLT and MCMC/ECI approval.
The Election Commission's silence period prohibits voter-facing political campaign communication — including SMS built from templates like these — for the 48 hours ending with the hour fixed for the conclusion of polling in a constituency. Schedule the last promotional send well clear of this window.
The templates above — rally invites, thank-yous, vote reminders, candidate and manifesto announcements — are promotional, voter-facing content, subject to consent, DND, silence-period, and MCMC/ECI pre-certification rules. Internal-operational messages, such as booth-agent coordination or volunteer shift confirmations, serve a different, non-persuasive purpose and are categorised separately on the DLT platform. This page's examples are all promotional templates; they are not a model for internal team communication.
Common Questions
No. These are generic, illustrative examples with placeholder fields like [Candidate Name] and [Constituency]. Every real campaign must submit its own exact message content for DLT template approval before sending — the actual wording used has to match the approved template character-for-character.
A single SMS segment holds 160 characters in plain English (GSM-7 encoding). Messages in a regional language using Unicode characters (Hindi, Tamil, and others) are limited to 70 characters per segment. Longer messages split into multiple segments and are billed accordingly.
Yes. Every SMS template — regardless of how close it is to these examples — must be submitted and approved on the DLT platform under a registered Principal Entity and sender ID before it can be used to send live campaign messages.
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