WATI pricing in India compared with MetaReach, plan by plan, so you can see what you'd actually pay.
WATI is a popular WhatsApp Business API platform, best known for its shared team inbox and no-code automation. Indian businesses usually look for a WATI alternative because of the monthly cost, or because they only need broadcasts and API access, not a full support inbox.
This page sets out WATI's pricing in India next to MetaReach's plan, explains what each one includes, and is open about where WATI offers more. For how WhatsApp API pricing works in general, see our WhatsApp Business API pricing guide.
WATI shows prices by visitor location and changes them from time to time. The figures below come from a third-party check of WATI's India pricing page and from WATI's own page; confirm current rates on WATI's site before you decide.
| Plan | Monthly billing | Annual billing (per month) | Included |
|---|---|---|---|
| WATI Pay-as-you-go | ₹999 one-time | Not applicable | Message credits for about 500 messages, valid 3 months; broadcasts only |
| WATI Growth | ₹2,999 | ₹2,199 | 3 users, 15,000 broadcasts a month, 1,000 automation triggers |
| WATI Pro | ₹6,499 | ₹4,899 | 5 users, unlimited broadcasts, 2,000 automation triggers, integrations |
| WATI Business | ₹18,499 | ₹14,799 | 5 users, unlimited broadcasts, 5,000 automation triggers, unlimited integrations |
| MetaReach API plan | ₹7,999 for 3 months | Not applicable | API integration support, CRM and webhook ready, delivery reports |
WATI subscription prices from a third-party check of WATI's India pricing page dated 30 September 2026 (source). Pay-as-you-go details and plan inclusions from wati.io/pricing, checked 12 October 2026. MetaReach's plan is listed on our pricing page.
MetaReach's plan runs for 3 months, so here is everything at a 3-month view. Platform fee only, before GST and Meta's per-message charges.
| Plan | 3 months, monthly billing | 3 months at annual rate | vs MetaReach ₹7,999 |
|---|---|---|---|
| WATI Growth | ₹8,997 | ₹6,597 | Higher on monthly billing; lower on annual billing |
| WATI Pro | ₹19,497 | ₹14,697 | Higher |
| WATI Business | ₹55,497 | ₹44,397 | Higher |
Every WhatsApp Business API provider passes on Meta's per-message charges for template messages, on top of the platform fee. Meta charges by message category: marketing messages cost the most; utility and authentication messages cost much less; and from 1 October 2026, service replies beyond the first 1,000 a month per number are also billed.
WATI does not publish a single India rate on its main pricing page; it links to a separate rate card. MetaReach bills Meta's per-message charges on top of the ₹7,999 plan, and your written quote states the rate for each category. For current per-category figures, see our WhatsApp API pricing guide.
When you compare quotes, ask each provider the per-message rate for marketing, utility and authentication messages, and whether GST is included.
| Area | WATI | MetaReach |
|---|---|---|
| Team inbox | Shared inbox for multiple agents, core to the product | Not the focus; better suited to broadcasts and API use |
| Automation | Automation triggers and AI credits by plan | CRM and webhook ready; chatbot available as a separate service |
| Integrations | Varies by plan; Pro and Business add CRM integrations | API integration support on the plan |
| Other channels | WhatsApp-focused | WhatsApp alongside SMS, RCS, IVR, voice and email from one team |
| Support style | Self-serve onboarding; dedicated onboarding on annual plans | Hands-on setup help from our team |
| Trial | 7-day free trial listed | Free demo |
Several agents reply to customers every day and you want a shared inbox with built-in automation and AI features.
You mainly send broadcasts, alerts and notifications, connect WhatsApp to your own CRM through the API, or also use SMS and RCS and want one provider.
Add the platform fee, per-message charges and GST together. The plan with the lowest monthly fee is not always the lowest bill.
It depends on how you use WhatsApp. If your team relies on a shared inbox and automation, look for a platform with those features. If you mainly send broadcasts and alerts or connect WhatsApp to your own CRM, MetaReach's WhatsApp Business API plan costs ₹7,999 for 3 months plus GST, with Meta's per-message charges billed on top.
A third-party check of WATI's India pricing on 30 September 2026 listed Growth at ₹2,999 a month, Pro at ₹6,499 and Business at ₹18,499 on monthly billing, with lower rates on annual billing. WATI also lists a ₹999 one-time pay-as-you-go plan. Prices vary by location, so confirm on WATI's site.
On platform fees, MetaReach's ₹7,999 for 3 months is lower than WATI Growth on monthly billing (about ₹9,000 for 3 months) and lower than WATI Pro and Business. WATI Growth on annual billing works out lower per month, but needs a 12-month commitment. Meta's per-message charges apply on top with both.
Yes, with both. WhatsApp Business API providers pass on Meta's per-message charges for template messages in addition to the platform fee. MetaReach's written quote states the rate for marketing, utility and authentication messages.
Yes. A WhatsApp Business API number can be moved between providers. Approved templates and the display name may need to be re-submitted, so plan a short changeover window and test before moving live campaigns.
No. MetaReach Marketing is an independent company and is not affiliated with, endorsed by or sponsored by WATI. WATI is a trademark of its owner and is used here only to identify the service being compared.
Share your team size, monthly messages and current WATI plan. We'll walk you through both setups and send a written quote.
WATI is a trademark of its respective owner. MetaReach Marketing is not affiliated with or endorsed by WATI. Competitor information is based on publicly available pricing checked between 30 September and 12 October 2026 and may have changed since.
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