Voter Outreach Platform: Contact Lists and Channels
Organising a campaign's own contact lists across SMS, Voice OBD, IVR and Missed Call — and the permission limits that apply to each list.
Built Around the Voter
Organising Contact Lists by Purpose
Lists are organised around the people a campaign is entitled to contact, and the channel each person gave permission for.
Voter-Centric vs. Product-Centric
This page explains list organisation and data limits. The dashboard features, user access and record handling are described on the election communication software page.
How It Works
From Contact List to Response Log
Each step is configured by the campaign team.
Contact List
The campaign's own list, with attributes such as area or language that the campaign recorded when collecting the numbers.
Segment
Split the list by the recorded attributes so each group gets relevant information.
Multi-Channel Outreach
SMS and Voice OBD send to the segment; IVR and Missed Call receive inbound calls.
Response Tracking
Missed calls, IVR menu choices and press-1 responses are logged in the account.
The campaign team decides whether and how to use logged responses in a later list, within the permission each person gave.
Segmentation
Segmentation
Booth & Ward-Level Lists
Where the campaign recorded an area attribute, lists can be split by ward or booth area so local information goes only to people it concerns.
Language & Region Targeting
Route each segment to messaging in Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, or another regional language, based on the language preference recorded for each contact.
Response-Based Re-Segmentation
Responses such as a missed call or an IVR press-1 can be exported and used to build a follow-up list, within the permission each person gave.
Feedback Loops
Two Inbound Response Options
Ways for people to contact the campaign on their own initiative.
Missed Call Registration
Records a caller's disclosed enquiry or registration request. See missed call registration.
IVR Feedback Line
A privately operated menu line to leave feedback or ask a question. See inbound IVR for election enquiries.
A Note on Data Handling & Consent
Telecom consent and DND preferences apply to SMS and voice calls. Each channel needs its own basis for permission; a consent trail for SMS/voice does not automatically cover any other channel.
Contact data used for outreach should be campaign-owned data, collected with the relevant channel's permission — not assumed from its source. Public electoral-roll data being available does not, by itself, give a campaign permission to message someone on any channel; a voter's number on the roll and a voter's number in a campaign's own opted-in contact list are not the same thing.
This page keeps the compliance detail brief by design. See our DLT registration support page for the base registration process, and our Election Communication Compliance Guide for the full data-handling picture.
Common Questions
Frequently Asked Questions
Here it means organising a campaign's own contact lists for SMS and Voice OBD sends, and logging inbound Missed Call and IVR responses, in one account. Dashboard features are described on the election communication software page.
Yes, where the campaign recorded an area attribute when collecting the numbers. Segmentation only organises the campaign's own list; it does not create permission to contact anyone.
No. A number appearing on a public electoral roll does not, by itself, give permission to message that person on any channel. Contact data should be the campaign's own, collected with permission for the channel it will be used on.
A missed call number records a caller's disclosed enquiry or registration request, and an inbound IVR line logs menu choices and recorded feedback after a recording notice. Both are logged in the account for the campaign team to review.
No. Delivery depends on valid recipient numbers, applicable permissions and preferences, approved content, network conditions and provider checks. A delivery report does not establish that a message was read.
