Shipment-status SMS for e-commerce and logistics teams, triggered by events from your order system or logistics provider.
Delivery tracking SMS sends customers shipment-status updates, such as dispatched or out for delivery, with an optional link to the official tracking page. Which events are available, and when each SMS goes out, depends on the data and integration from the merchant's order system or logistics provider. See our e-commerce communication solutions.
A customer waiting for a parcel with no news often contacts support to ask where it is. Proactive shipment updates can help reduce avoidable order-status enquiries by letting customers check progress without contacting support. SMS reaches any mobile phone without an app. The effect varies by business, so measure it with your own support data; see the FAQ below.
Examples that can be configured when your order system, carrier or logistics provider records and passes on the event. Not every carrier provides every event.
A failed delivery attempt can trigger a message only if your carrier or logistics system records that event and passes it on.
Exact requirements depend on your systems and are confirmed during set-up. See the SMS API page for developer details.
These show the idea and are not guaranteed formats. Each template needs its own DLT registration, with every placeholder registered as a tagged variable. See our DLT template examples.
Your {Brand} order {Order ID} has been dispatched. Track it: {Tracking Link}Your {Brand} order {Order ID} is out for delivery. Track it: {Tracking Link}A delivery attempt for your {Brand} order {Order ID} was unsuccessful. Check details: {Tracking Link}Your {Brand} order {Order ID} has been marked as delivered. Need help? {Support Link}A delivery SMS can point customers to the merchant's or logistics provider's official tracking page. That page is only as current as the data it receives from the carrier, so it may lag behind the parcel's real position, and a delivery window shown there is an estimate, not a guarantee. MetaReach sends the SMS; it does not provide the tracking page itself. A link is not safe just because it arrives by SMS, so use your own domain or your carrier's official one.
A message is not service or transactional just because it is about an order. How a shipment update is classified, and whether it can reach a DND-registered number, depends on what the message says, the customer relationship, the template category registered on DLT and current TRAI and operator requirements.
Confirm the classification of each template with your provider or compliance team before launch. We help with DLT registration and templates.
MetaReach: SMS delivery through DLT-registered headers and templates, the SMS API and webhook set-up that receive your shipment events, scheduling and delivery reports.
Your order system or logistics provider: the shipment events themselves, order references, delivery windows and the tracking page. Logistics companies use the same set-up for their B2C and B2B consignments. After delivery, many stores continue with WhatsApp for e-commerce, and pair delivery updates with order confirmation SMS. See our bulk SMS service for pricing.
Delivery-tracking SMS sends customers short shipment-status updates, such as dispatched or out for delivery, triggered by events from the merchant's order system or logistics provider. It can include a link to the official tracking page.
A merchant, courier or logistics system records a shipment event and sends it, or a send request, to the SMS API. Common events are dispatched, out for delivery, delivery attempted and delivered, depending on what the source system records.
Timing depends on when the merchant, courier or logistics system records and passes on the event, plus the time taken to process and deliver the message. It is not guaranteed to be instant, and some carriers update only at fixed points.
No. MetaReach sends the SMS and does not track a parcel's location. The message can link to the merchant's or courier's tracking page, which shows only the data it receives and may or may not include live location.
Typically the order or reference number, shipment status, customer mobile number, tracking URL, and a registered DLT header with approved templates. Exact requirements depend on your systems and are confirmed during set-up.
Yes, if your carrier or logistics system records the failed attempt and passes that event on. Not every carrier shares it or gives a reason, and the message needs its own approved DLT template.
The message's purpose and content, its registered template category, the customer's consent and DND preferences, and current TRAI and operator rules. A shipment update that adds offers is promotional. Delivery also depends on the handset and network, so confirm each template's classification before launch.
Compare order-status calls, chats and emails per hundred orders for a period before and after updates start, or between orders that did and did not receive them, using your own support data.
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