Messaging API Integration Guide for SaaS & ERP Platforms

This guide covers what it actually takes to integrate MetaReach's messaging APIs into a SaaS or ERP platform — authentication, endpoints, webhooks, common integration patterns, and a realistic timeline.

5 APIsOTP, WhatsApp, SMS, Email, IVR
SandboxSafe Test Environment
Multi-TenantPer-Customer Config
1-6 WeeksTypical Integration

What You Can Integrate

What You Can Integrate

OTP API

Login/2FA, triggered via REST call, verified via a second endpoint.

WhatsApp API

Notifications, alerts, and two-way interaction via webhook.

Bulk SMS API

Event-triggered and scheduled sends for ERP alerts.

Email API

Transactional email, isolated from marketing-email infrastructure.

IVR API

Call routing configuration and webhook-based outcome logging.

Quick Answer — Messaging API Integration Guide for SaaS & ERP

MetaReach's API integration for SaaS/ERP platforms covers OTP, WhatsApp, Bulk SMS, Email, and IVR — all REST/JSON, authenticated via API key, with webhook callbacks and a sandbox environment for testing before going live.

Authentication & Setup

Authentication & Setup

  1. API credentials — issued during onboarding, includes a sandbox key
  2. DLT sender-ID registration — required before production SMS/WhatsApp sends
  3. Webhook endpoint registration — for delivery status, inbound replies, and call/lead events

Sandbox & Testing

Sandbox & Testing

A sandbox environment is available before production access — test OTP flows, notification templates, and webhook handling without sending to real numbers. Typical integration timeline for a basic OTP + notification setup: 1-3 weeks for a team familiar with REST APIs; multi-channel orchestration or IVR routing logic takes longer.

Multi-Tenant Considerations

Multi-Tenant Considerations

For platforms serving multiple business customers, per-tenant configuration (independent sender IDs, templates, and settings) is supported — important for SaaS platforms where each customer needs their own brand identity in outbound messages.

Go Further

Beyond the Integration Guide

The non-technical side of each API this guide covers.

Need the rest of the SaaS & ERP communication stack? See the SaaS & ERP Messaging Solutions pillar for OTP, WhatsApp, SMS, Email, and IVR in one place.

Common Questions

Frequently Asked Questions

Is sandbox testing available before DLT registration?

Yes — sandbox testing doesn't require DLT registration, which is only needed before production sending.

Can I integrate just one API (e.g., only OTP) without the others?

Yes — each API can be integrated independently based on your platform's needs.

Does this support multi-tenant configuration?

Yes — different business customers on your platform can have independent sender IDs and templates.

How long does a full multi-channel integration typically take?

A single-channel integration (e.g., just OTP) typically takes 1-2 weeks; full multi-channel orchestration across OTP, WhatsApp, SMS, and IVR can take 4-6 weeks depending on complexity.

Talk to Our Developer Team

Talk to our developer team about your integration timeline and requirements.

Talk to Our Developer Team WhatsApp Us Call +91-7669999219

SaaS & ERP Messaging Solutions  |  OTP Authentication API  |  MetaReach API Docs  |  Use Cases  |  Book a Free Demo


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