A new match notification that arrives late — or not at all — is a missed connection, and in matrimony, timing matters. MetaReach's WhatsApp API gives matrimony platforms and marriage bureaus a reliable channel for the moments that drive engagement: a new match, an expressed interest, a profile view.
Core Use Cases
MetaReach's WhatsApp Business API sends match, interest, and profile-view notifications via API/webhook, triggered directly by your platform's matching logic — with WhatsApp-approved message templates and delivery to wherever your users already check first.
Compliance
WhatsApp template approval and TRAI's DLT registration cover different channels and shouldn't be treated as the same requirement. SMS sent to Indian mobile numbers — for example, subscription and renewal reminders routed over SMS — falls under TRAI's DLT/PE framework, where sender IDs, headers, and templates must be registered on the DLT platform before delivery. WhatsApp messages follow a separate process: templates for match, interest, and profile-view notifications are reviewed and approved directly by Meta under the WhatsApp Business Messaging Policy, and delivery depends on the recipient having opted in to receive WhatsApp messages from your platform — not on DLT registration.
See MetaReach's DLT Registration Support page for the SMS-side registration process, and the section below for how WhatsApp opt-in works on this channel.
Consent
Before any match alert, interest notification, profile-view update, or subscription reminder goes out on WhatsApp, your platform needs valid recipient opt-in for that channel — WhatsApp's Business Messaging Policy doesn't allow notifications to be sent to a number that hasn't agreed to receive them. In practice, this sits inside the signup or profile-settings flow you already have: a clear WhatsApp consent checkbox captures the user's choice at signup (or later, from account settings), that preference is saved against their profile, and MetaReach's API is configured to trigger WhatsApp notifications only for users whose record shows an active opt-in.
If a user unsubscribes or opts out — whether through an in-message opt-out, a settings toggle, or a direct request — that status is honoured immediately, and future WhatsApp sends to that number stop even if the underlying event, such as a new match or an expressed interest, still fires elsewhere on your platform. Users who prefer not to receive WhatsApp notifications can still be reached through your other enabled channels, such as SMS.
Who This Is For
Automate match/interest notifications across your entire user base.
Simple setup to notify clients of new introductions without manual follow-up.
Go Further
WhatsApp is one channel in a matrimony platform's communication stack — these resources round out the rest.
Signup verification and re-verification triggers.
Explore OTP VerificationSubscription renewal reminders and new-match SMS alerts.
Explore Profile AlertsMetaReach's core WhatsApp Business API pillar.
View WhatsApp Business APISee real automation patterns built on this same API.
View Automation ExamplesSee how matrimony platforms and bureaus use this infrastructure.
View Use CasesNeed the rest of the matrimonial communication stack? See the Matrimonial Messaging Solutions pillar for OTP, SMS, IVR, missed-call, and API integration in one place.
Common Questions
Yes — via API/webhook, triggered by any event in your platform's matching logic.
Both — scales from a single bureau's client list to a large platform's full user base.
Yes — same underlying infrastructure, configured for matrimony-specific templates. See our general WhatsApp Business API page.
Yes — WhatsApp's Business Messaging Policy requires valid recipient consent before notifications are sent. This is typically captured via a WhatsApp consent checkbox at signup or in account settings, and opt-out requests are honoured immediately.
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