Learn how long-tail keywords can help your new business website rank faster on Google. Discover easy tips, real examples, and local SEO keyword ideas for Delhi NCR.
It is very thrilling to start a new business. However, getting people to visit your new and unknown site can be a real problem. With long-tail keywords, there is a solution. This is one of the most powerful and simple SEO tools that will improve your rankings on Google and bring the right users to your page.
In the next sections, we are going to reveal the meaning of long-tail keywords, their significance, and the strategies needed to improve your site’s ranking with these keywords.
These long-tail keywords can be defined as specific groupings of phrases that have three or more words. Comparison with short phrases (that roughly contain “shoes” or “marketing”): these are certainly more detailed, such as
1. “Best running shoes for flat feet”
2. “Affordable social media marketing agency in Delhi”
3. “How to start a bakery business from home”
Even though these keywords may not exceed thousands of monthly searches, targeting known solutions aids in improving rankings for newly established sites.
New websites have a small or non-existent authority score in Google's ranking system. Competing with older and more reputable websites using broad or competitive keywords in the beginning isn’t feasible. However, long-tail keywords can help any website grow without direct competition.
Here is the list of reasons that make long-tail keywords suitable for new business websites:
1. Less Competition: The majority of domains and websites do not make use of long-tail keywords, which makes them rank higher.
2. Exceptional Conversion Rates: Users searching for long-tail keywords are more likely to make a purchase. Someone, for example, searching “purchase organic dry hair shampoo” is not looking to browse but rather keen on making an online purchase.
3. Easily targetable traffic: Ideal prospects who are looking for services offered by you, resulting in better conversion for fewer visitors.
4. Timely Rankings: Due to reduced competition, it is easier to achieve good rankings on long-tail keywords in shorter periods.
To better understand the difference between long-tail and short-tail keywords, here are some examples:
1. Short-Tail Keyword: “Shoes”
→ Long-Tail Keyword: “Best running shoes for women with flat feet”
2. Short-Tail Keyword: “Digital Marketing”
→ Long-Tail Keyword: “Affordable digital marketing agency for startups”
3. Short-Tail Keyword: “T-shirts”
→ Long-Tail Keyword: “Custom printed T-shirts for college events in Delhi”
As you can see, long-tail keywords are more descriptive of what the person wants to search for, which helps search engines narrow down your site to the correct target market.
To achieve a good ranking, it is paramount to find the right long-tail keywords. Here are some tips to make your search easier:
1. Google Autocomplete
Type your main keyword in the Google search bar and pay attention to the auto-suggest feature. These are searched phrases, which result in more accurately optimized content.
2. Use free-of-charge services.
If you want to obtain the keyword related to the ideas, search volume, and level of competition, visit Ubersuggest, AnswerThePublic, Google Keyword Planner, or AlsoAsked.com.
3. Check “People also ask” on Google.
When searching for something, don’t forget to check the “People also ask” section, since these are often long-tail keywords that can be beneficial.
When you have a new set of long-tail keywords, here is what you should do with them:
1. Through Blog Answers: Generate blog content that responds to queries people type in search engines.
2. Product Descriptions: Describe your offerings using selected long-tail keywords.
3. In FAQs: Integrate common keyword phrases to form questions that occur naturally.
4. In Page Titles and Meta Descriptions: Aid search engines in knowing what your page covers.
5. In Providing Document Images Alt Text: These suggestions assist SEO and people with visual disabilities.
1. Myth: Long-tail keywords don’t bring traffic.
→ Truth: Long-tail keywords, when used in tandem, can provide a steady stream of traffic.
2. Myth: Long-tail keywords are only used by bloggers, which is false.
→ Truth: Every business, from e-commerce to local services, can reap the benefits.
3. Myth: They are challenging to locate.
→ Truth: You can find them without charge, and Google itself makes the process simple.
1. Edit previous articles to add long-tail keywords.
2. Use Google Search Console to measure keyword performance.
3. Always write content for people first before optimizing for SEO.
Adding e-commerce SEO long-tail keywords in Delhi NCR
can help small businesses improve their market competition.
1. Instead of going for “SEO services,” why not try “best SEO service agency in Delhi NCR”
2. These phrases are less competitive and pull more local clients who are willing to convert.
If you are searching for someone to assist you with SEO, it would be best to work with the best SEO service company in Delhi NCR, which knows your area of specialization and can design specific content integrated with smart long-tail keywords. The right SEO partner will help you optimize the site and discover long-tail keywords that fit your business goals.
If you target specific long-tail keywords and get professionals in your field, your new website can grow faster and attract the right visitors from day one.
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