Ensure compliance with TRAI regulations with DLT registration for bulk SMS in India. Learn its importance, reduce spam, and enhance SMS marketing success in Noida & Delhi NCR.
In India, enterprises use bulk SMS marketing to market their products and services to a set
audience. With unsolicited messages and fraud on the rise, the Telecom Regulatory Authority of India
(TRAI) has taken measures to protect customers. One of these measures includes the
Distributed Ledger Technology (DLT) registration that must be attained before sending
any bulk SMS.
This blog examines the fundamentals of DLT, its role in SMS marketing, the steps needed to register,
as well as tips for effective SMS marketing.
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Distributed Ledger Technology (DLT) is a type of blockchain technology that stores and validates transactions in different locations at the same time. For DLT to work with SMS marketing, it must maintain a record of where the messages originate from and their movements for proper tracing. It is essential in mitigating spam and phishing attacks, hence shielding consumers from unsolicited messages. For businesses that wish to legitimately send the SMS while complying with TRAI regulations, the DLT Registration Processbecomes indispensable.
TRAI’s requirement for online DLT registration is to establish a clear and responsible framework
for commercial communications. By mandating that all businesses register on the DLT platform,
TRAI seeks to:
Prevent Spam: Only registered entities can send messages, thereby curtailing
unwanted communications.
Increase Security: Every transaction on the DLT is secured within its
blockchain structure guaranteeing that it is immutable.
Enhance Transparency: With every message being linked to its source,
accountability within the messaging ecosystem improves.
Business use of communication technology need to observe the guidelines set forth by TRAI as
infractions regarding DLT non-compliance may lead to sanctions and message delivery
disruptions.
Documents Needed For DLT Registration, Duration, And Charges To bulk SMS DLT
register in Noida, businesses must have the following documents and information
available:
Business PAN Card: A photocopy of the organization’s Permanent Account Number
card.
Proof Of Address: GST registration documents, Certificate of Incorporation or
Shop Act license document.
Letter of Authorization: A letter of authority to complete the registration is
required if someone other than the director is acting on behalf of the company. A letterhead
signed by the company is mandatory.
Uploading these documents on the chosen telecom operator's DLT portal completes the registration
steps. The approval period may differ but averages a few days to several weeks based on the
information accuracy and the burden of the verifier's workload.
Concerning fees, basic platform registration on the first one incurs a one-time fee of ₹5,900
(₹5,000 with an added 18% GST). Normally, other subsequent registrations on different platforms
do not require payment.
Post DLT registration, businesses can take subsequent steps on the platform, which include:
Sender ID (Header) Registration: A brand or a company's representative name
identifying mark consists of a unique set of letters capped at six. A fictional company, “Tech
Solution,” would register the Sender ID “TECHS”.
Content Template Registration: Businesses are to register the specific message
templates they plan on dispatching. Sending each template for approval is needed to fulfill TRAI
regulation DLT compliance.
Proposed best practices and reasons for campaign rejection or other regions
include but are not limited to:
Offensive and Misleading Terms: use of banned words defined by TRAI.
Deviation from Consent Template: Sending messages that do not follow the
registered template is a violation.
Missing Mandatory Details: Messages that contain required information, such as
opt-out clauses and disclaimers, are essential to compliance.
Most successful companies, including bulk
SMS marketing services in Delhi NCR, employ specialized techniques to
enhance their SMS marketing:
Personalization: Tailored text leads to higher engagement.
Timing: Recipients are more likely to read the messages at some times as
opposed to others.
CTA: CTAs, when provided, are more succinct and immensely increase immediate
response.
Compliance: Compliance with all TRAI mandates is required. DLT ensures service
continuity.
For your business, these suggestions will guide your SMS marketing approach:
Know Your Audience: Understanding the distinct segments of your customers
allows for selective targeting with the right messages.
Attention-Grabbing Clear Text: The Agendas and objectives of the message should
come first and be articulated in clear terms.
Monitor and Analyze: Regularly assess the effectiveness of your strategies so
you can optimize campaign performance.
Stay Updated: Make sure you remain compliant by tracking changes in the DLT
regulations set by the TRAI.
Adhering to these instructions along with utilizing the DLT Bulk SMS system in Noida, will
ensure your business maximizes SMS marketing and maintains compliance while building trust with
consumers.
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