Free DLT Registration in Noida

TRAI DLT Regulations (India)

In an effort to control promotional spam, SMS fraud, and unsolicited messaging, the Telephone Regulatory Authority of India (TRAI) has enforced new guidelines for SMS marketing. It mandates the whitelisting of all SMS templates and registration of your company’s entities, Sender IDs (Headers), and user consent in a centralized DLT portal provided by Indian mobile operators.

• This is applicable for sending both Transactional and Promotional campaigns. Additionally, a third campaign type has been introduced by TRAI – Service (Implicit & Explicit). You can find more details on the respective DLT portals while whitelisting message templates.
• November 19, 2020, is the tentative deadline for registration. Failing to do so will cause mobile operators to cease delivering all your messages to their end-users.
• Additionally, TRAI also prohibits all kinds of SMS marketing between DND hours from 21:00 Hrs. to 10:00 Hrs. Bank/ Financial Transaction OTPs are the only exception that can be conveyed via SMS during these hours.

Additionally, TRAI also prohibits all kinds of SMS marketing between DND hours from 21:00 Hrs. to 10:00 Hrs. Bank/ Financial Transaction OTPs are the only exception that can be conveyed via SMS during these hours.

• Opting-out of receiving SMSes from your brand.
• Opting-in to receiving promotional SMSes from your brand even if a user is registered in the national DND list.
• Specify a time window, in a day, for receiving promotional messages. (Messages sent outside this window will fail to get delivered due to DLT Scrubbing).

Free DLT Registration

Here’s a quick overview of the process:

• Step 1: Register your Business to get a Unique PE ID
• Step 2: Register your Sender IDs
• Step 3: Whitelist all SMS templates to get DLT Template ID for each one
• Step 4: Register your PE ID and DLT Template ID with SSP to comply with DLT Scrubbing Rules

Step 1: Register Business Entity to Generate Unique PE ID

Once registered, you will be assigned a Principal Entity ID (PE ID) which must be used for registering your Sender IDs and Message Templates. Please get in touch with your SMS Service Provider to understand if you need to register with all the aforementioned operators.
Attaching PE ID to each SMS sent by you: As per TRAI’s regulations, your PE ID must be passed in the message payload of each SMS sent to your users. Failing to do so will cause delivery failure owing to DLT Scrubbing by the mobile network provider. Here’s how you can go about it:

Here’s a quick overview of the process:

• Option 1: Update your API integration with the SSP to include PE ID in the SMS message payload.
• Option 2: Add PE ID to WebEngage dashboard.

At Meta Reach Marketing, you can easily add your PE ID while configuring the following SSPs in your dashboard. We’ll ensure that it’s relayed to your SSP for each SMS campaign sent by you: Exotel, Gupshup, Infobip, Kaleyra, MSG91, ValueFirst
If you are using an SSP other than the ones listed above, please get in touch with your account manager asap to obtain more clarity!