Learn how to get the WhatsApp Blue Tick for your business using the WhatsApp Business API. Build trust and boost engagement!
If you are a business owner with customers you connect with via WhatsApp, you might have noticed that some companies have the blue tick or the WhatsApp Blue Tick next to their names when using chats. This mark is not just a mark; it means that the account is verified by the company WhatsApp and is an actual business. That happens to make your account credible and trustworthy in front of your customers.
In this blog, we’ll explain how to get the whastapp blue tick or Blue tick (also known as the WhatsApp Business Blue Tick) for your business, why it matters, and how to use tools like the WhatsApp Business API to enhance your communication with customers.
The WhatsApp Blue Tick or blue tick is a little badge visible next to the business name in chats. It indicates that your account, through WhatsApp, can be authenticated as being genuine. This verification is accessible only through WhatsApp Business API and not through the normal WhatsApp Business app. An authenticated account will stand out from other normal accounts by displaying the official name of the business rather than the phone number. This is particularly important for businesses that may require WhatsApp API send message services for officially interacting with clients.
The WhatsApp Business Blue Tick offers several advantages that will enhance your business:
Customers are more likely to reach out to a verified business as it assures them that the account is valid and safe to interact with.
The blue tick improves your brand image, making your business look more professional and well-established.
Verified businesses receive better visibility as the official name appears in the chats instead of just a number. This gives rise to more trust and engagement by the customers
Verification helps prevent impersonation. Customers can quickly identify your official account, reducing the risk of scams
The WhatsApp Business Blue Tick offers several advantages that will enhance your business:
The blue tick is only available for businesses using the WhatsApp Business API, which is designed for medium and large enterprises. If you’re not already using the API: Set it up by contacting a WhatsApp Business Solution Provider. API enables businesses to perform many scalable actions that include sending notifications as well as managing your chats. For example, you can use the WhatsApp API send message feature to handle customer inquiries perfectly without any hassles.
Your WhatsApp Business profile should be business-ready and fully up to date: Business Name - Use an officially registered name. Profile Picture: Upload your logo or a professional picture. Description: Write an easy to understand description of your services. Contact Information: Ensure that the email addresses and phone number are accurate. Website Link: Most businesses use it to bring out more credibility; simply add your official website
Since verification by WhatsApp works together with Facebook, you have to: Set up a Facebook Business Manager account. Post documents to verify your business for example: Registration certificates Tax identification documents Await approval. This process makes sure that whatsapp verifies your business as genuine.
After verification of your business in the Facebook Business Manager, your move towards getting WhatsApp Blue Tick Services is by requesting the service on your BSP:
Share your API number and description of business.
Share all further documents, if needed, for authentication.
WhatsApp will review your application. If everything meets their guidelines, you’ll be granted the WhatsApp Business Blue Tick, displayed as a blue checkmark beside your business name.
Consistent Branding: Ensure your business name, logo, and description match across all platforms.
Strong Online Presence: WhatsApp often checks your website and social media profiles for authenticity.
Compliance with the Policies of WhatsApp: Follow WhatsApp's Business and Commerce Policies to not commit any violation.
Check Information Correctness: Check your business name, address, and other documents before you apply.
Verifying is not the only reason for the WhatsApp Business API. It also facilitates better communication with customers using features like WhatsApp API send message, such as:
Auto-responses for customer queries.
Sending order confirmations, appointment reminders, and personalized messages.
Handle thousands of messages with ease.
If your business heavily relies on customer communication, adding the API is a lifeline.
When your application for the WhatsApp Blue Tick is rejected:
Feedback on Review: It is usually adopted as a policy to give feedback on why your application has been rejected.
Rectify Mistakes: Correct any errors, perhaps due to missing information or incomplete documents.
Resubmit: Once the errors are rectified, resubmit your application.
Why the WhatsApp Blue Tick Helps Businesses
More than a symbol, the WhatsApp Blue Tick is a tool for gaining credibility and trust, giving it a professional edge in terms of business. Verified businesses also get better engagement, stronger branding, and customer loyalty.
Getting that WhatsApp Business Blue Tick may require some effort, but the outcome is more than worth it. A verified account gives you the chance to be more trusted, above the rest of competitors, and more greatly impress customers. Using the WhatsApp Business API, in combination with the steps laid out in this guide, will have you set on securing yourself that all-desired blue tick.
Whether it is utilizing the WhatsApp API for sending messages or offering customer service, the blue tick will assure your business gets regarded as valid and authentic. Take the first step today and establish a stronger, more trustworthy presence on WhatsApp.
Consistent Branding: Ensure your business name, logo, and description match across all platforms.
Strong Online Presence: WhatsApp often checks your website and social media profiles for authenticity.
Compliance with the Policies of WhatsApp: Follow WhatsApp's Business and Commerce Policies to not commit any violation.
Check Information Correctness: Check your business name, address, and other documents before you apply.
